Sharing passwords for streaming services such as Netflix and HBO is such a serious problem that Synamedia in the United Kingdom has developed a new service that has restricted this practice.
Commitment to Synamedia Sharing Insight helps streaming service providers combat the rapid increase in sharing accounts between friends and family.
Using AI, Behavioral Analysis and Machine Learning, identifies the Synamedia Credentials Sharing Insight credentials, monitors and analyzes the credential sharing activity for all streaming accounts.
The solution can also be used to detect and shut down large, profitable credentials sharing fraudsters accounts.
No plan to implement
Although this solution may be attractive to international companies, MultiChoice Connected Video said it did not intend to deploy such a system.
Richard Boorman, communications manager at Connected Video, told MyBroadband that while they are tracking password sharing, it's not a big deal at the moment.
Attached video oversees the development of Showmax and DStv Now in South Africa.
DStv Now and Showmax currently allow people to watch two simultaneous streams on one account, which Boorman said helped the participants "get the most out of these services."
"It's really a convenient way to watch other TVs around the house, as well as more tablets and smartphones," Boorman said.