It was like that Altria, parent company Philip Morris USA and owner of the company Marlboror has decided to invest $ 2,400 million in the Cronos Group, Canadian medical and recreational marijuana, from which it now acquires 45% of its shares.
The Toronto based company is responsible for the production and sale of medical marijuana in Canada, although it also has offices in Israel, Australia and Germany.
The insurgency of the tobacco company into the marijuana market is explained in the initial legalization that cannabis has in various US states, as well as the known drop in cigarette consumption among young people and high mortality among older smokers.
In this sense, California, the most populous neighborhood in the country, was the protagonist of turnover: on January 1 this year, it became the largest legal market in the world – with 39 million people, one of five Americans. They managed to gain access to marijuana.
The other six states that have a legal framework for recreational use and drug trafficking are Washington DC, Oregon, Nevada, Alaska, Massachusetts and Maine – and that is also in 2018.