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"Green Gold": Offers zero-mile deliveries in exchange for yerba mate – Economy



The automotive sector is one of those who have felt the impact of devaluation more strongly. Over the past year, prices doubled as the dollar rose and demand fell in the second half. The context forced to improve the ingenuity of dealers and official Volkswagen and Ford vendors in Misiones has launched a design that has not been seen since the 1980s.

Carlos Lowe, one of the mission leaders, explained that they decided after seeing yerba at a time of great demand. "We see signs on the routes and signal signs in various ways that offer yerbu to buy and we know that there are producers who have lamb deer, that seems to be a good alternative to offering this exchange," he said. Online missions

He explained that the concessionaire would offer yerba a price that is similar to the official price set by the National Institute of Yerba Mate (INYM), 31.90 pesos per kilogram of pitch.

Lowe expects to start selling cars from March when yerbatore makers start charging for summer sales, since in most cases the deal is paid for 60 days.

He noted that it was no coincidence that they chose grass as a bargaining chip, because it is a semi-product with high demand and whose producers are in a better position than their peers who are engaged in other activities such as tea or wood.

He pointed out that the good moments yerba mate are reflected in the distribution of patents in Misiones, which shows much better behavior in Yerba's motherland. "On route 14, which is a prominent yerbatera, we sell better than route 12, where pine culture prevails," he said.


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