Hyundai has reduced the SUV.
The brand plans to introduce a mini-SUV at a cost of less than $ 20,000, which would underestimate some of the top-selling name tags up to $ 5,000.
Hyundai Venue will sit under Horses in the Brand lineup and appeal to younger buyers with a choice of eight exterior colors including Green Apple, Denim and Scarlet Red. There is also the possibility of a yellow roof.
The details are limited in terms of the new model, which was presented at the New York Motor Show, but is being rapidly tracked to Australia and is expected to arrive in the second half of this year.
As with the growing number of small SUVs, Venue will not have field requirements. It will only be available as a front-drive model and will be powered by a non-turbo 1.6-liter four-cylinder gasoline engine adapted to either manual or automatic six-speed transmission.
Venue will be built in Korea, but its management and suspension will be tuned specifically for the local market by Hyundai Australia engineers.
It is likely that the low price will be accompanied by sacrifices as automated emergency braking and other vehicle steering assistance are expected to be extremely costly. AEB, Lane Aid, Blind Spot Warnings, Driver Attention Alerts and Rear Cross Alerts are probably part of an additional cost package, like the i30 hatchback.
Apple CarPlay and Android Auto will be standard as well as an eight inch touch screen, two USB ports, a leather trim steering wheel and a rear camera.
Hyundai says Venue will be a unique product not offered by other manufacturers, although Suzuki's Ignis hatch is a similar concept.
"The whole new place can be small, but it has great practicality and personality," says Product Planning Manager Mike O & Brien.
The person to whom it refers comes with the kind permission of three variants of the color of the roof – black, white and yellow – as well as the possibility of interior design made of imitation leather and fabric.
The style is similar to the Kona with a new front grille, composite LEDs and cube-shaped headlamps. Standard wheels will be 15 inches, while more expensive models will wear 17s.
It is 130 mm shorter and 31 mm narrower than Kona, with a much smaller luggage compartment on two levels, allowing for the storage of valuables out of sight.
While Kona shares the foundations with the Hyundai i30 hatch, Venue is a smaller car. It's a formula that has been a huge success for the Mazda CX-3, which is based on the smaller and cheaper Mazda2.
This step enabled Mazda to undermine an opponent based on larger, more expensive cars like Subaru XV and Kona.
The arrival of a new, award-winning baby SUV will give Hyundai the necessary growth this year. As with the rest of the market, the brand suffers softer sales. In the first three months of this year, he dropped to the fourth place on the Mitsubishi sales chart, flying high on the back of the low-priced SUV and the new Triton Ute.