RetailMeNot Digital Advertising Specialist revealed the findings of the global retail retail survey and retail forecasts of an international retail research center in seven European countries, the United States and Canada for six weeks before Christmas.
In the United States, the Black Friday weekend follows a traditional Thanksgiving holiday, where stores make significant cuts. This year, The red weekend at Cyber Monday takes place November 23-26, just one month before Christmas. Sales growth during the fourth Friday has been steadily rising since 2013, with all transactions online and in business.
The event is highly awaited by consumers, but not only: retailers have adapted this event to the French market. RetailMeNot, a global digital promotion expert, submits in its study produced by the Retail Research Center retail and online sales forecasts in seven European countries (France, Belgium, Germany, United Kingdom, Italy, Spain, Spain, United States and Canada) during the six weeks before Christmas.
- Year 2018: New record year
2018 is another success for the Black Friday period. Combined forecasts off-line and online purchases amounted to € 5.740 billion, an increase of 5.9% over the previous year. Expenditures are spread over four days from Friday to Monday and reach 2.46 billion on Saturdays and Sundays, and Saturday is a good day for shopping in France.
Online shopping is a transaction worth 966 million euros for three days. Forecasts are significantly lower than physical business, but ecommerce is the fastest growing, by 2017 by 14.3%.
Physical business has greatly contributed to this new consumer trend from the United States. In fact, there are costs of € 4.774 million in these shops from Friday to Monday. Retailers are no longer hesitant to display the best promotions that excel and attract customers en masse.
- The growing success of Black Friday and Cyber Weekend in France since 2013
In 2013, French plans to spend a total of 482 million euros for the Black Friday online, still little known in France. For the year 2018, online spending forecasts will reach 966 million euros, an increase of almost 100% in six years for e-commerce. Only Friday in the black Friday saw a sales increase of 134% between 2013 and 2018.
The trend in Europe is basically in line with France's trend. Combined sales on the internet and in stores over 4 days are expected to record a record EUR 29.438 billion (United Kingdom, Germany, Italy, Spain, the Netherlands, France and Belgium), up by 147% from 2013 onwards.
Methodology of the study:
The data is taken from the Retail Shopping Week 2018: Retail Prospects, commissioned by RetailMeNot and conducted by the Retail Research Center in 2018. This study looks at the importance of the Christmas season for traders in France and six other European countries (Germany, Belgium, Spain , Italy, the Netherlands and the United Kingdom). It proposes forecasts based on data from national statistical offices, independent research firms and a survey of 50 major telephone companies in each country and 1,000 consumer talks in the United States. in France, the UK and Germany to evaluate their likely intentions for Christmas. Response counting was conducted from August to September 2018.