check out tips for safe shopping

Black Friday knocks on the door and consumers are waiting for an annual retail event and get more discounts on shopping. However, to avoid reprisal or headaches on 23 November, you must be aware of – whether the product is available, the date of transportation or even the legitimacy of the trade.

"The main tip is a shopping list that has a higher added value and can wait (according to black Friday)such as smartphones or appliances, we recommend that the consumer wait, "says Ricardo Bove, director of Black Friday.

Tatiana Pezoa, President of Trustvox, a platform that confirms consumer ratings, also strengthens the importance of transparency for the companies in which the purchase will take place. The partnership that took place this Friday on 9 Claim here, Trustvox will automatically be included review consumers from around 1,200 stores to a place where more than 600,000 people are exploring the daily reputation of businesses.

"The main challenge is to make sure that the relationship between the consumer and black Friday is fair, because consumers will have access to positive and negative comments, it is those who will be at the time of purchase," he explains.

And not only consumers need more attention. Traders should also be alert to possible fraudulent purchases, especially when using cloned cards. According to Tom Canabarr, co-founder of Konduto, which offers anti-fraud solutions for e-commerce, as well as real consumers buy in fake places, the opposite is repeated. "It's important to analyze the buying behavior." The 18-year-old, who spent five minutes buying an "X" smartphone and has a platinum card, is not a well-known story.

Check out tips for safe shopping on a black Friday:

Trusted shops

Before buying, whether online or in person, it is important to evaluate the reputation of the store on websites such as Claim here and Protest!, for example. In addition to checking, it's interesting to note the type of complaint – Fraud or bad service reports may have a different weight in connection with complaints about late delivery of the product.

During the black Friday is also the usual appearance of fake trades. Others may not be illegitimate, but may be on a "dirty list" of the Consumer Protection and Protection Foundation (Procon). Fake trades usually occur mainly during this period of superferfer, which uses scams in inattentive consumers. Generally, most popular products like smartphones, laptops, and TVs appear at better prices than usual.

Business info

Before making any payment, you need to check the social reason, the CNPJ, and the store location. Google Quick Search can verify basic information.

Social networks

The social network can be a thermometer that shows the price changes during the Black Friday, in addition to measuring shop reliability. You can also track consumer comments – which can not be deleted by trade profile – and confirm the long life of e-commerce. Inconsistent language and portuguese errors can be traces that help to verify the company's reliability.

Method of payment

Checking on accepted forms of payment, especially in the area of ​​e-commerce, also helps at the time of purchase. This is because the company must have valid documentation for credit card payments, which already poses a problem with possible fraud.

Online purchase and selection in the physical store

If a purchase is purchased by the site and the customer downloads the product from a physical store, it is important to save the purchase confirmation file. Voucher provides consumers with greater certainty in the case of offers of items that are not in stock but which are, for example, displayed in a virtual store.

Price monitoring

Developing a list of products that are of greater interest before the Black Friday period is essential. This survey makes it easier to see if the products have actually lowered their value and whether a "price change" has occurred.


Due to the high demand in black Friday, e-commerce offer delivery times longer than standard. Therefore, it is important to know whether, for example, the purchase of gifts has a specific delivery date. There are many reports that purchased items are coming after the expected forecast, which causes embarrassment.

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