During Black Friday, it's important to be cautious with tempting promotions to avoid fraud on the internet. Until 2018, criminals would have to confiscate a large stream of Internet users to attract victims to fake sites, sell non-existent products, and steal credit card details. In Brazil, the shopping event occurs mainly in the area of e-commerce, which encourages the coup's activity. Therefore, institutions such as Procon-SP publish lists of suspicious stores so that the consumer can escape the call
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The offer period appears officially on November 23, but a number of deals offer discounts in advance. Here are six tips for finding deals that you should avoid on Black Friday and learn how to protect yourself.
Black Friday: Five tips for safe shopping
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1. Trades running on a black Friday
Consumer rights protection bodies publish year-round lists of known fraudulent sites that we should avoid from a black Friday. Before you click on an offer from an unknown site, it's important to have access to alleged Procon-SP banks (for example Systemas.procon.sp.gov.br / evitesite / list / evitesites.php). Institutions are constantly monitoring whether physical and virtual transactions are in line with the Consumer Code. Sites that have Procon registered complaints that do not match or are not found are listed.
Ebit (ebit.com.br/lojas-irregulares) and Buscapé (buscape.com.br/lojas- recommended) also publish. When you access them, press Ctrl + F on the keyboard to open the search box and enter a store name to see if the list is on a black page.
Procon – SP – Prokon – SP
2. Make sure the connection is secure
Serious Internet investors invest in SSL certificates to encrypt client connections to servers and ensure user safety. Be suspicious if the site does not have protection. To identify SSL on the Web, make sure the HTTP address (HTTPS) is marked with "S". Also, make sure that a green lock or certificate is located in the browser's address bar. To prevent pages from being loaded without a certificate, we also recommend disabling the blocking of ads installed on your computer.
HTTPS pages are safer – Photos: Divulgação / Google
Even if HTTPS has HTTPS, be careful if it does not offer credit card payment. To save less on infrastructure, criminals may decide not to attempt to steal bank details and instead to use simpler scams. Most often, in this case, ads for expensive products are displayed at a very attractive price with a fake ticket or bank transfer. Therefore, it is important to keep in mind these promotions.
Be suspicious of sites that offer payment only via ticket or transfer – Photo: Reproduction / Carolina Lais
4. Use social networks with caution
Social networks can serve as allies to control business reliability. If you do not know a specific site, look for it on Facebook or Instagram, and check the number of followers, ratings, and comments in posts. Long-term online businesses usually have more social content for more social content, thereby gaining more credibility for the buyer.
On the other hand, it is important to be careful when accessing promotional activities advertised on social networks. In times like black Friday, the number of fake pages that mimic the famous franchises explodes. These fanfare often clone the visual identity of a real deal by changing just one detail in the title – big traders do not change their name in the black Friday period, so you always suspect that the name of the site is called "Black Friday Promotions." In case of doubt, rely only on sites with a validation visa.
Be suspicious of shared actions on Facebook – Photo: Elson de Souza / TechTudo
5. Do not click on suspicious links
Do not click the promotion links you receive via email, WhatsApp, or social networking. Instead, you enter the browser manually into the store page and find the offer on the site you trust. It is important to be careful with the links sent by friends: in doubt, confirm that the person has actually sent your content.
Black Friday should be the theme of several WhatsApp hits – Photo: Play / Psafe
6. Check the claim here
Another useful way to escape traps on a black Friday is to check the reputation of the trade on the complaint here. Search the site in the service and analyze the consumer ratings, especially in relation to the number of cases solved. Large businesses tend to have a high degree of complacency, but they tend to quickly solve problems. A good way to check if a store is reliable is to determine the "do it again" stamp. The higher the level, the more you have the chance to have a good experience with e-commerce.
Reclaim Here you can be an ally who knows the reputation of the store – Photo: Gabrielle Lancellotti / TechTudo