As we approach May, Google is preparing for the upcoming announcement of its entry into the mid-range smartphones segment with Google Pixel 3a and 3a XL. We can understand why Google would like to do this. It needs to be diversified to better compete in the smartphone market.
During Google's earnings on Monday, Google Chief Financial Officer Ruth Porat admits that the company sold fewer Google Pixels in the first quarter of last year than last year. Porat named "some of the recent pressures on the premium smartphones market" as a determining factor for weaker sales.
Maybe making $ 1000 + phones isn't such a great idea after all?
– Janko Roettgers (@jank0) April 29, 2019
She did not explain exactly what these pressures caused, but we know that Pixel 3 and 3 XL prices have fallen into the $ 800 to $ 1000 price range to compete with similar offers from Samsung and Apple. Nor did the Pixel line remain the exclusive Verizon company in the US, and US consumers do not like the idea of paying for a high-end phone in their pocket.
That doesn't mean Pixel 3 wasn't a great smartphone. Top smartphone market is too saturated and requires a lot to break free from tough competition.
Google Pixel 3 XL and Pixel 3
The steadily rising prices of smartphones give consumers even more reason to keep their phones longer, especially when updated models only improve sports performance over the previous model.
Google's hardware revenue numbers consist of all Google hardware products, such as Nest devices, Chromecast devices, laptops, Google Home devices, as well as sales of smartphones and Pixel tablets. So we don't know exactly how much money Pixel equipment has buried.
Revenues for the first quarter of last year were $ 4.35 billion, and this year's first quarter increased to $ 5.45 billion. We know that Pixel did not thank for this support and we look forward to seeing the impending Google product line increase Pixel sales and in which markets it will enter with 3a and 3a XL.
Source | Over