iPhone XR is struggling with a serious problem, a new iPhone delayed, Tim Cook hides sales of the iPhone




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If we look back on next week's Cupertino news, this week Apple Loop includes unsatisfactory sales of iPhone XR, postponed to iPhone 5G, the latest iPad Pro Review, why Tim Cook is focused on iPhone, no more iPhone sales will be revealed, PR angle of recycled aluminum and repairing the new MacBook Air.

Apple Loop is here to remind you of some of the many discussions that have been around Apple over the last seven days (and you can read my weekly Android message layout here at Forbes).

iPhone XR demand is less than expected

How does iPhone XR work in the market? After opening the order window before running, it took too much time for Apple to pick up the "sold out" banners. This lower requirement appears to be an XR feature, with Foxconn reducing the number of assembly lines by twenty-five percent. Lauly Li and Chen Ting-Fang:

Apple announced disappointment in demand for the new iPhone XR and told its top smartphone makers, Foxconn and Pegatron, to stop plans for other production lines designed for a relatively cost-effective model that came to shelves at the end of October.

"For the Foxconn side, it has first set up nearly 60 assembly lines for the Apple XR, but has only used about 45 production lines lately, as its top customer said it does not have to produce as much," the source said.

More in the Nikkei Asian Review.

Opening of the official sale of iPhone XR smartphones in Moscow: an Apple authorized dealer. Sergei Savostyanov / TASS (Photo by Sergei SavostyanovTASS via Getty Images)Getty

iPhone 5G Delayed

Although 2019 is set to see 5G headphones dominated by flagship ships, Apple plans to bring a super fast connection to the iPhone. According to reports, the Intel 5G chip will generate too much heat and can not be quickly dispersed. This means more engineering times and no iPhone 5G at the earliest by 2020:

Where does Apple leave? Tim Cook and his team are working to make Intel the only vendor in key areas, and this relationship is expected to continue. It will be a courageous move to switch to a supplier of alternative 5G chips (eg MediaTek), so Apple is either to decide on a radical change in the supply chain or stay on course and hope the myth of "Apple is only mature technology" will continue to work through the model the next year and the next twelve months after the end of 2020 with the iPhone X4 (or will it be the iPhone XSSS?).

More here at Forbes.

Computer or tablet? Reviewing iPad Pro

Apple's latest tablet is designed as a professional computer that will replace your computer. Can it really be a replacement for your notebook? This is the key to understanding the mission of iPad Pro, & nbsp;as I found out earlier this week:

The idea is simple – iPad Pro can replace your computer. The problem is that this computer definition is based on Apple. If you have a request that is out of Apple's walled gardens, then you have a very dear weight that plays slightly too many piano covers of Abba songs. And it does not take so much time for iPad Pro to fail. Take the USB-C port. It can work with monitors and keyboards, but ask them to connect to external storage, hard drives, cameras, flash cards, and you'll wait long

For more information about reviews visit Forbes.

Apple CEO Tim Cook (C) speaks when he discovers new products at an event at the Brooklyn Academy of Music (Photo by VCG / VCG through Getty Images)Getty

Why Tim Cook ignores your favorite new Apple product

If we disregard, does Apple Tim Cook care about the depth of the iPad, Mac range or something outside the iPhone and Apple services? Yes, they bring a significant amount of the dollar, but are they the future of society? Adrian Kingsley-Hughes thinks that all is counting:

Just remember that Apple's business – which consists of digital content and services, AppleCare, Apple Pay, licenses and other services – is a bigger business than Mac, and that "Other Products" – which covers AirPods, Apple TV, Apple Watch, Beats, HomePod, iPod touch and other accessories from Apple and third parties – is bigger than the iPad.

We can now claim that some of the revenue for "Other Products" services and services comes as a result of the iPad and Mac, but due to the size of the iPhone base installed compared to the iPad or Mac, this will be only a small amount.

Apple's priority is to keep iPhone running over water. Everything else is secondary.

More on ZDNet.

No more iPhone numbers

As reported last week in connection with call picking, Apple will no longer issue iPhone sales numbers. Since iOS smartphones have been "essentially flat since the iPhone 6", Apple's growth has increased. Hiding iPhone numbers means that growth is likely to end, and Apple is trying to move the narration to "services" rather than selling hardware or revenue. Ben Thompson explains:

Still, although unit growth has stagnated for three years (not just last year, as many reports, including the above, incorrectly mentioned), reporting of these numbers helped Apple tell your story: eventually you needed unit numbers to calculate the average selling price.

Regarding what the news is right about is that unit sales will be in perfect order. Apple would rather avoid: it is unlikely that units would grow, and while Apple pushed the price even higher with the iPhone XS Max, it does not go much further, which means it's likely that the story of revenue growth from the average selling price will end as well.

More on Stratchery.

People are trying to get new products at Apple's launch at Brooklyn Academy of Music (Photo by VCG / VCG via Getty Images)Getty

PR recycled aluminum

In the last week introducing the new MacBook Air software, Tim Cook and his team put a lot of emphasis on using recycled materials in new MacOS powered notebooks. It sounds great, but is there a significant benefit for the world, or is it a nice piece of PR, which is a modern tech manufacturer?Casey Williams takes over the story:

Buying recycled aluminum is a simple, inexpensive and probably a good decision for Apple as well, according to Kyle Wiens, who is committed to responsible recycling of equipment and serves as iFixit CEO, a site dedicated to repairing gadgets.

"Aluminum is one of those things that are always recycled," says Wiens. "It is much cheaper to recycle aluminum than my new bauxite ore, so there is a strong demand for scrap on the market. Indeed, this is the least hung on 100% recycled material."

More on the medium.

And finally…

New MacBook Air is easier to fix! At least if you are Apple. The Teardown Team on iFixit has found that the notebook has many new cards to help remove the components, but getting into these parts will be very difficult if you do not have Apple's own tools and guides.

But do not think that Apple beat up on us. These design improvements have more to do with repair than repair. The air still uses external pentaloids to drive you out, requires a lot of removal of components for routine repairs, and RAM and storage are soldered into the logic board. All together, this means that Apple has the easy time with its knowledge and tools, but the average DIYer gets drained when it comes to upgrades. We are not complaining (all right, yes, yes), but we hope it's just the beginning of a rise in repairable design.

More on iFixit (and my thoughts about the consequences here).

Apple Loop brings every weekend seven days to Forbes. Do not forget to follow me so you will not leave any coverage in the future. Last week you can read Apple Loop, or this week is released by Loop's sister column, Android Circuit, which is also available at Forbes.

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If we look back on next week's Cupertino news, this week Apple Loop includes unsatisfactory sales of iPhone XR, postponed to iPhone 5G, the latest iPad Pro Review, why Tim Cook is focused on iPhone, no more iPhone sales will be revealed, PR angle of recycled aluminum and repairing the new MacBook Air.

Apple Loop is here to remind you of some of the many discussions that have been around Apple over the last seven days (and you can read your weekly review of Android news here about Forbes).

iPhone XR demand is less than expected

How does iPhone XR work in the market? After opening the order window before running, it took too much time for Apple to pick up the "sold out" banners. This lower requirement appears to be an XR feature, with Foxconn reducing the number of assembly lines by twenty-five percent. Lauly Li and Chen Ting-Fang report:

Apple announced disappointment in demand for the new iPhone XR and told its top smartphone makers, Foxconn and Pegatron, to stop plans for other production lines designed for a relatively cost-effective model that came to shelves at the end of October.

"For Foxconn, it has first set up nearly 60 assembly lines for the Apple XR, but has only used about 45 production lines recently, as its top customer said it does not need to produce as many people as possible," the source said.

More in the Nikkei Asian Review.

Opening of the official sale of iPhone XR smartphones in Moscow: an Apple authorized dealer. Sergei Savostyanov / TASS (Photo by Sergei SavostyanovTASS via Getty Images)Getty

iPhone 5G Delayed

Although 2019 is set to see 5G headphones dominated by flagship ships, Apple plans to bring a super fast connection to the iPhone. According to reports, the Intel 5G chip will generate too much heat and can not be quickly dispersed. That means more engineering time and first iPhone 5G by 2020:

Where does Apple leave? Tim Cook and his team are working to make Intel the only vendor in key areas, and this relationship is expected to continue. It will be a courageous move to switch to a supplier of alternative 5G chips (eg MediaTek), so Apple is either to decide on a radical change in the supply chain or stay on course and hope the myth of "Apple is only mature technology" will continue to work through the model the next year and the next twelve months after the end of 2020 with the iPhone X4 (or will it be the iPhone XSSS?).

More here at Forbes.

Computer or tablet? Reviewing iPad Pro

Apple's latest tablet is designed as a professional computer that will replace your computer. Can it really be a replacement for your notebook? This is the key to understanding the mission of iPad Pro, as I found out earlier this week:

The idea is simple – iPad Pro can replace your computer. The problem is that this computer definition is based on Apple. If you have a request that is out of Apple's walled gardens, then you have a very dear weight that plays slightly too many piano covers of Abba songs. And it does not take so much time for iPad Pro to fail. Take the USB-C port. It can work with monitors and keyboards, but ask them to connect to external storage, hard drives, cameras, flash cards, and you'll wait long

For more information about reviews visit Forbes.

Apple CEO Tim Cook (C) speaks when he discovers new products at an event at the Brooklyn Academy of Music (Photo by VCG / VCG through Getty Images)Getty

Why Tim Cook ignores your favorite new Apple product

If we disregard, does Apple Tim Cook care about the depth of the iPad, Mac range or something outside the iPhone and Apple services? Yes, they bring a significant amount of the dollar, but are they the future of society? Adrian Kingsley-Hughes thinks it all belongs:

Take a moment to absorb the fact that Apple's business – consisting of digital content and services, AppleCare, Apple Pay, licenses and other services – is a bigger business than Mac and that "other products" AirPods, Apple TV , Apple Watch, Beats, HomePod, iPod touch and other accessories from Apple and third parties – are bigger than the iPad.

It could now be said that some of the revenue for services and "other products" comes as a result of the iPad and Mac, but due to the size of the iPhone base installed compared to the iPad or Mac, it will be a modest amount.

Apple's priority is to keep iPhone running over water. Everything else is secondary.

More on ZDNet.

No more iPhone numbers

As reported last week in connection with call picking, Apple will no longer issue iPhone sales numbers. Since iOS smartphones have been "essentially flat since the iPhone 6", Apple's growth has increased. Hiding iPhone numbers means that growth is likely to end, and Apple is trying to move the narration to "services" rather than selling hardware or revenue. Ben Thompson explains:

Still, although unit growth has stagnated for three years (not just last year, as many reports, including the above, incorrectly mentioned), reporting of these numbers helped Apple tell your story: eventually you needed unit numbers to calculate the average selling price.

Regarding what the news is right about is that unit sales will be in perfect order. Apple would rather avoid: it is unlikely that units would grow, and while Apple pushed the price even higher with the iPhone XS Max, it does not go much further, which means it's likely that the story of revenue growth from the average selling price will end as well.

More on Stratchery.

People are trying to get new products at Apple's launch at Brooklyn Academy of Music (Photo by VCG / VCG via Getty Images)Getty

PR recycled aluminum

In the last week introducing the new MacBook Air software, Tim Cook and his team put a lot of emphasis on using recycled materials in new MacOS powered notebooks. Sounds great, but is there a significant benefit for the world, or is it a nice piece of PR on the standard practice of a modern technology maker? Casey Williams takes the story:

Buying recycled aluminum is a simple, inexpensive and probably a good decision for Apple as well, according to Kyle Wiens, who is committed to responsible recycling of equipment and serves as iFixit CEO, a site dedicated to repairing gadgets.

"Aluminum is one of those things that are always recycled," says Wiens. "It is much cheaper to recycle aluminum than my new bauxite ore, so there is a strong demand for scrap on the market. Indeed, this is the least hung on 100% recycled material."

More on the medium.

And finally…

New MacBook Air is easier to fix! At least if you are Apple. The Teardown Team on iFixit has found that the notebook has many new bookmarks to help you remove the parts, but getting to these parts will be very difficult unless you own Apple tools and guides.

But do not think that Apple beat up on us. These design improvements have more to do with repair than repair. The air still uses external pentaloids to drive you out, requires a lot of removal of components for routine repairs, and RAM and storage are soldered into the logic board. All together, this means that Apple has the easy time with its knowledge and tools, but the average DIYer gets drained when it comes to upgrades. We are not complaining (all right, yes, yes), but we hope it's just the beginning of a rise in repairable design.

More on iFixit (and my thoughts about the implications here).

Apple Loop brings every weekend seven days to Forbes. Do not forget to follow me so you will not leave any coverage in the future. Last week, you can read Apple Loop, or this week's Loop's sister column, Android Circuit, is also available at Forbes.


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