Ontar who want to enjoy the Family Day weekend without going away can be pleased to learn that Loblaw has launched his own brand of beer under his famous No Name brand and is as cheap as you would expect.
At least for this weekend.
In a press release on Tuesday, Loblaw announced that her new "Canadian lager" cooked in Ontario would be available in 6-pack pauses at selected LCBO stores on Friday. The beer will be packed in the distinctive yellow and black look of the No Name brand.
"The untitled new beer stands out with its recognizable yellow label and one word: Beer, a beacon for customers looking for a great taste at an unbeatable price," said Ian Gordon, senior vice president, No Name.
Although beer will regularly sell at $ 10.45 for a 6-pack, the case will cost only $ 6.60 (including a deposit) from Friday to Sunday to celebrate the first long weekend of the year in Ontario.
The promotion will be part of Ontario Doug Ford's "buck-a-beer" program, which reduced the minimum bottle or can price from $ 1.25 to $ 1 when it was in the province in August.
Loblaw said that No Name will be the next weekend for the whole year in the future.
The company said it had "record sales" and "incredible feedback from consumers" when piloting the buck-a-beer program in Ontario in the autumn of last year with President Ale's beers in the beer store.
"It was an easy decision to bring this brand without this brand at this price," Gordon said.
Following this announcement, the Internet reaction was mixed, with some expressing skepticism about the taste of the beer in relation to its price.
"I do not think you could pay me a beer that would be worth it," he added. one woman wrote on Twitter.
Others talked about an unusual brand name.
"No grainy name I would tolerate, but the name of the beer is not seductive," one commentator wrote.
"No name, no, thanks …" another man said.
"NO NAME Beer is running, you have no idea what beer will want, but the box design itself is iconic," another person wrote.
"You will not be able to give a beer name for $ 1 per bottle on a weekly family weekend, that's right, it comes in a yellow box that says" beer "… at what time do we live," said one commentator.