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PETA threatens to sue Toronto, Astral Media to remove ads against brown goose

People for the ethical treatment of animals are threatening to sue the city of Toronto and Astral Media to remove their ads against Canada.

The animal rights group said on Friday it would take legal action against Astral and the city if it did not pay for the ads the group paid in September, which criticized the Toronto luxury jacket maker using fur and fur fur. jackets.

The ads showed images of animals with headlines saying: "I am a living being, not a piece of fur" and "I am a living entity, not a cloak" and were placed in bus shelters between the center of Canada's Goose and the home of Dani Reiss's director.

PETA is deputy costume manager Christina Sewell for Canadian Press that the ads should be run for four weeks, but in September they were less than 24 hours.

A woman wearing a hood of Canada Goose walks around protesting PETA before the New York Stock Exchange during the IPO of Canada in March 2017. (Mark Lennihan / AP)

"Tell us Astral that they have to get ads because they have too many complaints," she said.

Astral's spokeswoman Bell Media Inc. has confirmed that the ads have been removed because they were not in compliance with the Canadian Code of Promotion Standards, which restricts ads from disparaging organizations or causes public mockery.

Ads do not violate standards, says PETA

PETA says it does not meet standards.

"PETA's position remains that its right to freedom of expression includes the right to place this particular work in its present form on the property of the city, and that the removal of its works of art violated this right," the group said in a letter sent by Bell Media and Astral Media on Thursday.

PETA says she will take legal action against Toronto and Astral Media if she does not post ads paid by the group in September. (PETA / Canadian Press)

On a question about ads, my spokesman in Toronto, Eric Holmes stated that Astral is responsible for applying the standards and all decisions regarding the approval and removal of advertising content on this property.

Sewell, who described ads as "harmless," said PETA does not have a timetable for how soon legal action will be taken if the ads are not taken but committed to their threat.

The Call of Canada Husa did not respond to the request for comments.

Canada The goose prevents the use of fur

The company has been in the wings of PETA for a long time.

PETA members, occasionally dressed as coyotes, protested in front of clothing stores and repeatedly charged Canada as goose as the perpetrator of "ruthless cruelty."

"There are so many alternatives without cruelty and things that are made of plants or synthetic." The skin is very damaging to the environment, "Sewell said, and noted that Canada Husa did not get in touch with Peta because she revealed the ads.

"We have been campaigning for several years and we are very much in favor of a direct reaction from society."

Canada Goose had previously fought against fur complaints and claimed to be committed to the ethical treatment of animals that "having a fur trim around the jacket hood disturbs the air flow that helps protect the face from frostbite" and that it uses goose because it is "one of the best natural isolators in the world ".

"We are not responsible for any intentional maltreatment, neglect or acts that are harmful to animals," says the company's website. "Our standards for the acquisition and use of fur, ladies and wool reflect our commitment that materials come from animals that are not subjected to willful misconduct or unjustified harm."

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