During CES 2019, Synamedia remarked that it is developing an AI to see if you share your Netflix password with others.
If you have an account Netflix You may have experienced the following: you begin to pay a subscription and share your account password with your family, partner, or close friend. Suddenly some of these people give the data to someone else and end up in the hands of their best friend's father-in-law cousin. If you did not, it could be you who benefit from this system.
If you do not mind this happen, surely Netflix will. The platform considers it illegal to share your account password with people who are not family members or do not have the same roofThat is why, in the middle of the CES 2019, the alert attracted great attention because she promised to end this practice.
A British software company called Synamedia was the protagonist of this fact. According to the company, works on artificial intelligence that prevents users from sharing a password, Of course, this applies to cases outside the home of a person who pays a subscription.
Synamedia has explained that its strategy is to prevent billions of dollars from being lost on platforms like Netflix. This, taking into account that 26% millennium They share their passwords with someone else.
How would it work?
There was not much detail about how the algorithm would work, but ensures that users can analyze which users are connected in one accountNot only that, but also to know their location. This way, you can know which accounts are shared and allow Netflix to take action.
The system could also see if the user is temporarily relocated on the way. If it is only a holiday, the algorithm will not lead to a warning theoretically.
According to Synamedia CEO Jean Marc Racine, the issue of shared accounts is soon resolved:
Sharing streaming accounts is too expensive to ignoreOur new solution gives operators the ability to act. Many informal users will like to pay an additional fee for shared service with larger concurrent users. "
This does not mean that this affects a child who has recently become independent, but continues to use the Netflix parent account. This would in principle apply to cases where there are many simultaneous user connections.
If Netflix (or other platforms) use this system, many would lose subscriptions or leave the platform. However, this is not something that has yet to be confirmed.