Apple has a profit with the iPhone, but it seems that every time it sells fewer units. Maybe this is why it becomes more expensive.
It seems to me Apple You will have a very difficult 2019 to make your business above water with the iPhone. First, the scandal explodes spy error in FaceTime; and now projections of their shipments are leaving in the first year of the year. And they are terrible.
First, however, it is necessary to give a little context. Since last year Apple decided to delete the data of your financial results. Relative to quantity sent items (shipments) iPhone to sell.
So now his latest news, corresponding to the first quarter of 2019, talking only about money.
Where they had the iPhone sale for USD 51 980. Data lower than USD 61,100 achieved in the same period of 2018.
Prior to these results, Apple said it expects to receive revenue from it $ 89,000 million and $ 93,000 million between all its business lines.
But then he lowered his projections, quoting the conditions of the Chinese market. And that fewer users than expected have switched to a newer iPhone model,
Millions of iPhones less
- 22 million units of iPhone XR.
- 14 million iPhone XS devices Max.
- 9 million iPhone XS units.
With Strategy Analytics, the image is even worse. They estimate that Apple has sent 65.9 million units. AND 15% discount than last year.
There are many factors that could bother Apple's sales. From the higher the cost of terminals, Up to the satisfaction of their users.
There is little interest in branding in emerging markets and hard competition from Huawei and other cheaper manufacturers.