A few years ago, the ordering of food at home was limited mainly to limited cases where pizza and sushi ruled, except for telephone calls. At present, the situation is different in the hands of technology.
While we're still using the phone, it's now a smatphone and a way to place an order across an app. And if a few years ago was one of those tools you could lose, you will notice a large number of bicycles and street bikes loaded with colorful bags of these applications. And just four of them operate, at least in Santiago.
But why is this market growing? "Time is money," says Martin Ireta, director of postgraduate courses at the Business School at the mayor, when he mentioned that the Chilean today prefers the hamburger to arrive home to gain an eternal line.
On the other hand, the presence of all these applications in our country is explained because "Chile is one of the countries where technology is most accepted", except that "there is a good regional location in Latin America to try (these applications). And if it works, it will work in other countries in the region," he says.
"In South America, Chile is the king of supply"
One of the newest applications that came to the country is Colombian Rappi. Isaac Cañas, his CEO, claims that "in South America Chile is the king of delivery, mainly because it has more banking, that means more people have access to a credit card, and it allows more people to ask. "
Meanwhile, one who has more time with a presence in the country, exactly seven years, is PedidosYa. As his Managing Director, Juan Martín López, who has such a delivery at the moment thanks to these applications, and in such a short time "This means that in a sense, Chile was a little indebted to this type of service"In his opinion, the concept of "home" is very much associated with pizza and sushi but says "this sector is growing faster", although it states that "there is still a lot of market to be tackled."
"This industry is growing faster"
Meanwhile, Willem Schol, Country Manager of Chile Glovo, emphasizes the importance of using these technology tools. "In Latin America, we are the third country with the highest frequency of use of this type of application."
And who uses them? In his experience, he suggests that "during the day there are more people between 25 and 35 years old, only men and women," although he says "at dinner are groups of friends and / or relatives"
As for the ordered menu, despite the ever-expanding variety, users do not leave the classic "fast food". "Chilean people love burgers, sushi and pizzas," says Jordi Suarez, CEO of Uber Eats, who adds that there is a great demand for local foods that are loaded with sánguches. As additional information says french fries are the most popular "snacks" and a favorite drink is non-alcoholic beverages.
Foreign food? Not enough
With the arrival of foreigners in the country, one might think that the Chilean language is impregnated with something of its culture, or that migrants themselves have succeeded in pushing for a change in the trend of the kind of food ordered at home. Since companies claim that this has not happened.
Cañas points out that the change our society has experienced "has not affected, because most people who ask Rappi are Chilean or have been living in Chile for some time." Although it is said that there are foreigners who ask for their typical food from their countries of origin, do not represent a high percentage of total orders.
Although users remain conservative, the offer offered in migration-related applications shows some variations. In fact, "has raised the Venezuelan dining restaurant," says Schol.
"Increased Venezuelan Restaurant"
Lopez also suggests that there are different Colombian and Venezuelan alternatives on his platform, "the reason why we do not avoid his demand growing further."
Summer is approaching and guilt is coming
There is absolute unanimity among these four applications because users prefer fast food or unwanted goods when they request delivery. However, the summer that is just around the corner shakes the conscience of some who tend to lean on less fat meals, changing fried foods and the masses to something that makes them look better on vacation.
In this sense, Lopez says that while fast food is one that commands, "We noticed that they are more open and demand more food for foodas vegetarian alternatives offered by the various restaurants we work in. "
In this sense, there is a characteristic that excels when people ask for this type of menu to be "lighter". From Uber Eats, the most popular salads are those that contain more protein.