SAP buys $ 8 billion to US Qualtrics



German software company SAP buys $ 8 billion (US $ 184.4 billion) to US analytical firm Qualtrics. It is the largest acquisition of Concur in 2014. A firm based in Walldorf, Germany, said it on Sunday night. According to DPA, the purpose of this deal, which is the most expensive in the history of SAP, is to face the fast-growing US competitor Salesforce.

In order to further penetrate his business, the largest European software maker was willing to invest such a large amount in an enterprise with a turnover of just 350 million euros ($ 9.1 billion). Competitive Salesforce bought the MuleSoft software maker for about $ 6.5 billion ($ 150 billion). SAP subsequently took over $ 2.4 billion from Salesforce's Callidus, a competitor of Salesforce.

SAP, according to Bill McDermott, Chairman of the Board of Directors, has now only counted on smaller acquisitions. In the end, however, the most valuable company of the German stock index DAX decided to take another "courageous step", as McDermott said during this morning's teleconference with analysts.

Qualtrics is one of the pioneers in the Software Experience Management Experience (XM). It collects customer, employee, product, and brand data. During a visit, her system is able to re-recognize and offer them the goods faster. The US state of Utah has about 9,000 business customers.

SAP wants to boost cloud services business by taking over Qualtric. According to DPA, there is currently a Salesforce competitor. SAP is the largest provider of enterprise software at all.

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