2020 The Flagship Hyundai Palisade SUV is heading for the LA Auto Show

When it turned out to be completely new 2019 Santa Fe SUV, Hyundai vowed that the bigger, more luxurious three-way crossing was just around the corner. Today we know what to call this new SUV: the Hyundai 2020 deck.

The new medieval palisade will replace only a year 2019 Santa Fe XL, which is itself a long-wheelbase version of the previous generation Santa Fe, a model that was around 2013. (Confused?)

Michael O'Brien, President of Product, Business and Digital Planning at Hyundai Motor America, said at a news conference in New York that the North American mid-SUV currently sits at 1.5 million units and is growing. "It's really an important category, it's a family category when it comes to a SUV. It's a major product category – it's really just beating the subcompact which is the front [vehicle] category in terms of volume. "

2020 brand name Hyundai Palisade

The new flagship Hyundai SUV will be available in the summer of 2019.


According to O Brian: "From the very beginning, we wanted it to be a flagship product from Hyundai … the market is moving to CUVs and SUVs and, of course, in the old days we said that [recently discontinued] Azera [sedan] would be our flagship product, but the market has really changed so much that now our flagship product should be an SUV. "

Hyundai recently offered a three-row SUV crossover that could be considered a flagship, but that was not good. Veracruz was well rated and a lot of people liked it but did not sell it. Veracruz originally went on sale in 2007 and disappeared in 2012 without a solid mid-cycle update.

The Hyundai Veracruz three-speed SUV was offered between 2007 and 2012.


Hyundai did not suspect that the exhumation of the Verakruz moniker was right for this new model. Instead, the name Palisade refers to a number of coastal cliffs and also listens to the "strength of the fortress," O Brian said.

Just reviving the new model name in the eyes of consumers is a big commitment for all car manufacturers: The cost of building a solid brand awareness for the new model has been estimated at $ 100 to $ 200 million in marketing and advertising spending, so Hyundai clearly expects big things from his new SUV .

Hyundai has not officially confirmed whether the new Palisade is related to an upcoming corporate cousin 2020 Kia Telluride a three-row SUV that was itself exposed SEMA and New York Fashion Week.

The Hyundai Palisade 2020 building will be held on the 28th of November at the Los Angeles Motor Show and will be on sale in the summer of 2019.

Specifications and prices have not yet been announced, but the new palisade will undoubtedly have a base price that is higher than 2019 Santa Fe, which will ring for $ 25,500 before the options.

2019 Hyundai Santa Fe SE 2.4L Auto FWD

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