Microsoft has created and published a market research for assistants such as Siri, Cortana and Google Assistant. Here are the conclusions.
Microsoft still strongly believes in the emergence of associated and voice assistants. The company has organized a study for over a few months with an online survey of over 2,000 people in the United States, Great Britain, India, Australia and Canada.
Here are the results of this study.
One of the most interesting data from the survey, of course, is the distribution of the use of assistants and know what is most popular.
Despite being a Microsoft study, Cortana's assistant is not the first, but rather fourth, with 19% for Siri and Google Assistant, leading to 36% and Amazon Alexa at 25%.
Note that it is possible to use several wizards, so it is logical that the sum exceeds 100%, each wizard is measured independently.
We can also notice the total absence of competitors of 4 giants, including the famous Bixby Samsung assistant.
According to the survey, almost 45% of respondents own at least one connected speaker. Among these owners, a large majority has only one cover, but there are already 30% to have two, and almost 10% to see three.
Still preferred applications
There are several ways to use the wizard: the application of your smartphone, but also the connected speaker, connected object, vehicle, or other assistant functions.
According to the report, the smartphone app is still very popular. This is logical because it is an object that almost everyone has, unlike a connected speaker or television with an assistant.
Note that the second use is a voice command skill Through another assistant on the connected speaker. This fits well with Microsoft's strategy of offering Cortan as simple skill by Amazon Alexa and Google Assistant.