The new campaign of Aids-Hilfe Schweiz has everything. Unlike the last 30 years, there is no emphasis on AIDS protection. Rather, HIV-positive people should be stigmatized.
With the new CEO, Andreas Lehner, it is clear that Aids-Hilfe Switzerland is actually turning in this campaign. "It's not a Stop Aids campaign, but a campaign for positive HIV." The goal is to make the general public aware that a HIV-positive person can no longer transmit a virus in functional therapy.
This is not a Stop Aids campaign but an HIV positive campaign.
The goal is to destigmatize HIV-positive people. People are still being discriminated against and marginalized by HIV, despite the fact that medicine has progressed considerably in recent years.
Normal life despite HI virus
The aim of this campaign was to show that HIV-positive people could now live almost normal lives. "An HIV-positive woman can get pregnant and give birth to children – this is no longer a problem today," says Lehner. There are also studies that have shown that these women would probably also breast-feed.
For years, the population has been dragged by the slogan "In the minimal rubber drum" to use a condom during sexual intercourse. Does not it require a new campaign to end this preventative work when she suddenly learns she has no problem with sex protection with HIV-positive people? Lehner says no, "If you go to a Saturday night disco and maybe have a booth for one night, come with a condom, that's really the easiest protection."
The classic AIDS campaign "Love Life" continues. But as important as prevention is just enlightenment. The fact that a new campaign can bring about was not an intention, but you accept it, says Lehner. Because she knows that a campaign is also perceived only when it is being discussed.