Most black Friday "trades" cheaper, says Which? | Store

Consumers are warned to conduct their research before Black Friday after it turned out that nearly nine of the 10 "offers" available last year were even cheaper.

Consumer group Which? watched the prices of 94 popular products, including televisions, cameras and fitness monitors, offered on a black Friday 2017 from six months before and within six months thereafter. It was found that 87% of items were cheaper at other times of the year and almost half were cheaper at six months after a black Friday.

Alex Neill, CEO of Domestic Products and Services on Which? "He said," The results of our investigation will disappoint many who expect nothing but to negotiate this black Friday.

"While traders are bombarding promising discounts and time-limited sales, it's clear that not all deals are as good as they might be." If you want to sign a contract, do your research and do not get the hype when buying upcoming sales. "

Red Friday, the pre-Christmas discount day borrowed from the US, is officially November 23, but several major retailers including Amazon, Argos and Currys PC World have already launched their business campaigns. Although some strings, including Marks & Spencer and Asda, have retreated over the past few years, Black Friday has grown almost forty-one by a 10 billion-dollar shopping extravaganza, largely on-line.

Online transactions are expected to be 4% higher this year's black Friday, albeit at a slower pace than last year, due to signs that shoppers are becoming cautious that bidding may not be so attractive as they look.

Who? analyzing offers at the leading stores of Currys PC World, Amazon, John Lewis and Argos. It was found that the 60-inch LG 4k LG, advertised on Amazon on a black Friday for 799 pounds, was less expensive for less than 62 black Friday occasions and reduced by £ 150 for at least four days at the end of December and began in January.

The Sony Cyber-shot HX60B Superzoom compact camera was announced for £ 189 (saved £ 10) on a black Friday by Currys PC World. It was found that in June and July 2017 cheaper is 10 pounds less than 10 times and 10 times cheaper at least 43 times in six months after the black Friday.

Amazon said, "We offer thousands of incredible offers around Black Friday and represent millions of pounds of savings for our customers across a range of products."

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Currys PC World said he clearly communicated to the buyer when he stated exactly when the product is available at a higher price: "While our prices – like all retailers – may fluctuate throughout the year, we are proud to offer our price voucher across our range – covers the black Friday period. "

John Lewis, a spokesman, said that prices were offset throughout the year as part of his "never knowingly inaccessible" commitment that the prices of competitors are offset throughout the year.

The Argos spokesman said: "During the black Friday, our customers use a wide range of offers on a wide range of products at the same time, and that does not exclude these products from other promotions."

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