JAKARTA – Technology is growing faster, including music or loudspeakers. Some of these devices have cable, bluetooth or wireless features.
According to one of the CEOs of Indonesian V2 Indonesia's electronic goods distribution companies, Rudi Hidayat said that if wireless speakers are currently on the rise. This is in line with the development of hi-res sound quality. Hi-Res Audio is the latest high quality audio technology.
"Wireless speakers are now improving dramatically, where Spotify now also supports Hi-Res, so now we need a wireless speaker" when he met in the SCBD area in Jakarta on Tuesday (November 6, 2018).
According to him, wireless speakers currently support high sound resolution. In order to see the best performance. He also believes there will be many brands that support wireless speakers and leave bluetooth speakers.
"The distance of one other speaker can reach 10 meters," he said.
For information, V2 Indonesia and KEF introduced the latest premium speakers with Uni-Q technology, KEF LSX. This is the latest version of the LS50 wireless network that was launched in June 2018.
According to him, the reaction of the market to product prices is about 38.5 million IDRs relatively high.
"Market share in the premium category is 35 percent," he said.
It is also expected that KEF LSX with a lower price level will achieve a larger market share of up to 50 percent.
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"The research of the high technology market has the potential, so we launched it in a Pacific location, with extraordinary animations being Medan, Bandung and Surabaya, so we are opening stores in Surabaya next year," he said.
Meanwhile, if he asked if he had made a cheaper device, he said, "Sure they (KEF LSX) will come out with a smaller version, perhaps a year, and we also have 4 million products (different markets)."
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Meanwhile, he said that he presented the Millennium Brand to his generation for his market strategy.
"It has to be branded education, because a thousand-year-old generation still does not know this brand, if it's in its 40s, it certainly knows that these young people can know that there is a good brand," he added.