The success of Airbnb – and observing its acquisition as it continues to scale – has led to an increase in investors' interest in other rapidly growing start-ups in the tourism industry. Just last week, Selina, who runs a network of hostel-style work / living accommodation worldwide for digital nomads, has raised $ 100 million to a $ 850 million award. Other recent tourism funds included another travel activity platform, Klook, which earned $ 200 million; AI-based travel platform Hopper raising $ 100 million; and TripActions raising $ 154 million.
The growth of all these activities has also helped to build market and consumer demand for digital, new and new tourism services.
"The main trend is that they are not the same tourists as the tourists you had 10 to 20 years ago," said GetYourGuide CEO and co-founder Johannes Reck for TechCrunch in 2017.[Then] There were these old school tour operators. Really bad reputation. Everyone would show you the most visited parts of the city… Now that we have so much content around the activity and customer reviews, it is much harder for tour operators to do bad work… So basically we are a new age tourist who really has tremendous customer satisfaction. "
At the same time, Airbnb is a competitive threat to smaller fish.
While Airbnb he first stood out as a marketplace for people to acquaint and rent rooms and houses for occasional travel accommodation, to continue building their business and increase their income per user by having more contact points with customers than simply providing a link to find In recent years, Airbnb has spread to more areas, such as business travel and travel-related experiences, to design (and sell) tourist activities as soon as they reside in their Airbnbs (and even those resident in the US) ). and look for things to do).
The advantage of GetYouGuide was that booking activities is currently all it does, which makes it less of a platform's primary purpose. One of the key questions is whether this new round of funding will go into new directions or whether this focus will be sufficient for the next phase of growth.