The rise of Xiaomi seems unstoppable. The Chinese company actually announced that it had happened the fourth smartphone brand in Italy in just 6 months from the debut on our market (May 24). The data comes from Canalys and concerns the second quarter of 2018, when the Lei-led company recorded important numbers in all countries where it is present.
In the third quarter of 2018, turnover of € 6.393 billion was reported, an increase of 49.1% compared to the same period of last year. Focusing only on the international market, ie outside of China, rose by 112.7%. Huge figures, which also reflect net profit: 312 million euros, + 17.3% compared to 2017. In short, Xiaomi is really smiling.
The 100 million smartphones delivered – by 2018 – have already been shortened, but supplies of smart TVs and laptops have improved very well over the period under review, with an increase of 100.3%. A clear signal of how the company will obviously pay access to building a real ecosystem around mobile devices.
With regard to Italy, it was the winner of the focus strategy on the medium and low market with the usual excellent quality / price ratio that distinguishes Xiaomi products. The Chinese company has also brought other types of devices to our market in addition to smartphones (electric toothbrushes, electric appliances, electric scooters, etc.) and plans to further expand its catalog in the coming months.
In this sense, the official launch of the official Xiaomi internet shop must be officially launched in Italy. As we mentioned in the previous article, the opening will take place today at 14:00 on the mi.com portal and due to the Black Friday week, it is very likely that a Chinese company expects a number of discounts.
Redmi 5 Plus it is a middle class Xiaomi smartphone, characterized by an excellent quality / price ratio. Can be purchased through Amazon and 175 eur.