Orchard Road light-up: It's Christmas or Disneyland ?, Lifestyle News & Top Stories

When pensioner Julia Silva heard that Disney figures would be celebrating Christmas lights on Orchard Road this year, she was horrified.

Seeing the lights personally last week did not have much to change his mind. He asks 66, "What does Mickey Mouse do with Christmas?"

This is probably not the issue that appears to those younger than 12 years old who are excited to be near the Disney family but shoppers like Mrs. Silva wonder if this year's Christmas decorations along the famous shopping strip are too open to commercial, emphasis on Christmas.

At the Orbaard Road Business Association (Orba), more than 20 Disney and Disney-Pixar characters such as Disney Princess Snow White and Cinderella and Toy Story Woody and Rex adorn the arches, roads and Mickey Mouse icons shine on trees on both sides.

The Disney theme is part of a three-year collaboration between Disney's Walt Disney and the Singapore Tourist Association (STB) to deliver unique Disney-themed themes and themes.

Too Disney

Mickey Mouse I see everywhere – I did not know it was a Christmas decoration. I thought they were going to celebrate some anniversaries for Mickey Mouse.


She feels like Disneyland because she is full of characters like Little Mermaid and Mickey Mouse. These decorations should keep the feel of Yuletide, for example with icons such as Santa Claus and Reindeer.


New take off for Christmas

This year's decoration combines the idea of ​​Christmas and Disney well. It does not make sense to have Christmas trees and lights every year. We need new concepts.


I like Disney, especially snowman Olaf of Frozen because he is cute and clumsy. I feel the Christmas atmosphere, because the decorations are very blue and have a winter feel.

RAYAN AZIMI, 10 years old, pupil of elementary school

I do not think there is too much Disney because the figures are small. I think the Disney theme is good for kids. And for the old mummy it's all right too.


When asked whether Disney paid for her characters to appear in the light, Orba refused to comment on her confidential duties. Disney did not respond to press inquiries.

Eight pieces in different places let shoppers present pictures with famous figures.

It is the largest Christmas Disney street in Southeast Asia. Two Shopping Centers – The Central Orchid and Carriage Place – are also decorated in Disney-themed decoration.

Ms. Silva says she has nothing against Disney, but adds, "I think there are other opportunities, such as Great Selling in Singapore – which has a bigger business point – when such a brand might be more appropriate."

She felt it would be more appropriate if the ornaments used Yuletid motifs such as Santa Claus, reindeer, colors like red, green, gold or beautifully wrapped gifts.

"Our decorations, Hari Raya Puasa, Deepavali, and the Chinese New Year are usually so beautiful," he says. "I hope we can also make Christmas decorations that resonate better with the Christmas season and its love and giving."

Mr. Rodney Tan, 73, shares her opinion. Singapore, who works in the IT industry, says, "Everything I saw was cartoon characters, I did not see anything connected with Christmas."

He adds: "Christmas is the birth of Jesus Christ. I think this message should not be lost in decorations, which seems to have happened this year."

While large brands expect a mileage from the events they sponsor, it can be staggering for public expectations. For example, the large Yves Saint Laurent fashion logo in 1997, the Christmas lights at London's Regent Street, criticized its size and commercialization. A year later, when the lights were paid for non-alcoholic Tango beverages, they said, "This season, let Tango d 'meet public contempt.

On request for a reception for this year's Christmas decorations, Orba says she has positive feedback from people of all ages – especially families with young children.

Its Executive Director Steven Goh says: "Like the annual lighting in recent years, many enjoy the pleasure of bright lights and unique festive offers such as the Big Christmas Village and the Christmas shops along Orchard Road."

Experienced experts say that Orby's Disney partnership is well thought out and will be pretty nice for tourists visiting Singapore during the festive season.

While Dr. Seshan Ramaswami, marketing marketing professor at Singapore University of Management, warns that the apparent commercialization of Christmas causes some damage to her religious significance, notes: "Over the years and around the world, Christmas has become an opportunity to celebrate across the religious and sectarian frontiers – , shopping, donation and travel.

"In this context, light should rather be seen and enjoyed rather than criticized."

Professor Ang Swee Hoon of the Marketing Department of the National University of Singapore Business School says: "Is it exaggerated? I think children do not see or hear any Disney stories." A diverse portfolio of characters that is quite difficult to be Disney-satiated if all retailers have exactly the same concept and characters. "

However, this year's decoration states that the importance of Disney for Christmas can be stricter by linking every character of Disney with the Christmas icon, for example, the example is Disney princess with Rudolph red noses reindeer or Mickey Mouse carrying Christmas presents.

"Thanks to the integration of icons, decoration may look like a collaboration rather than a Disney promotion," he says.

Additional Professor Lynda Wee of Nanyang Business School hopes that the partnership can be one step further. "There are shows in Disneyland, so let's get through Orchard Road.

"Orchard Road is committed to shopping, dining and entertainment, and is cosmopolitan and is therefore well suited to working with modern and global brands."

Sure, not every customer is an attacker.

Philippine tourist Angel Nazal Rodolfo, 20, says, "Disney was a big part of my childhood and I love her. I was in Disneyland in Hong Kong and it seems to me that's great."

Muhammad Shukri, a full-time 20-year-old attorney, says, "Many episodes of Mickey Mouse TV include Christmas themes such as family and care for others, so there is a connection between Disney and Christmas, and this year's decoration is one of the prettiest.

Source link