TikTok military users shine light on the everyday reality of life



For most people you play Call of DutyThe campaign is as close as they get into the army. For them, the everyday reality of uniformed services is not known to them. The light in this world are ordinary soldiers and women, and they use unusual instruments for it.

For reasons I do not understand yet, the Chinese video sharing application (and bonafide teen sensation) TikTok is extremely popular with members of the army who use it to share viral memes, perform duets with other users, participate in calls, and share snippets from their day-to-day duties.

These videos tend to be well received by other users who have "liked" them and subsequently released them on the application card and potential global million audience. An application that was created when the Chinese application Douyin was acquired (and subsequently rebranded) by Musical.ly, had about 500 million users in June, and appears regularly on iTunes and Google Play in the top ten.

TikTok is a favorite card that is an infinite swing of content that moves up or down. This displays the most popular content on the platform and renders inappropriate military users.

The type of videos shared by members of the service differs wildly, but they are mostly governed by the current trends and memos of TikToku.

One common category of video is used to show a sincere environment of everyday life and is set to the song "Ooh Aah (My life is like)"Christian GRCP.

There are a number of examples of military versions. One British soldier serving the UN mission (a specific task is not specified, but his UN blue patch is seen in several of his videoclips) published a video showing his squadmates loosening in what seems to be an unused storehouse, his friends fell on baby cribs.

Another serviceman posted a video about the song that showed him he was resting in his barracks, with his roommate playing multiplayer FPS on the game console. Others broadcast videos in more active roles, including the arrival of the C-17 Globemaster, standing on a colossal aircraft carrier or hanging from a transport plane.

Only within this category of video there is a huge amount of diversity that ultimately demonstrates immense diversity in military life. It includes everything a soldier might face in his career; from training and deployment to moments of boredom and ennui.

One thing I've noticed is that most military users tend to be aware of the operational security interests of their profession. They rarely use their real names and are careful not to find anything that could be harmful. This is a real interest that was still evident at the beginning of this year, when the fitness app Diet unintentionally revealed the location of several secret overseas US military bases.

It is also worth mentioning that many TikTok military video clips include many wild competitors. It is rare to see rival branches baked to each other. The term "chair" is often worthy. You can guess what it means.

This adventure competition is manifested in several forms. Rivaling service-members can perform a "duet" where two videos are created separately, and then placed side by side. The content of this information differs and can be seen to be in the immediate vicinity of a song or memy or to perform exhausting physical exercises.

One particularly challenging example is to see individuals perform planks or push-ups to the rhythm of a fast-paced dance song. One of the popular choices is Maggie Lindemann's "Pretty Girl" remix. Another is the dubstep pack Meg and Dia's single single "Monster".

So where does the TikTok popularity come from in the military community? This is hard to say because the company did not publish any demographic information about its users based on employment.

It could be argued that the presence of military-related videos on the TikTok tab is only because the community finds them interesting and then sketches them on the front of the app. There is potentially some truth. The same fascination that brought me to write this article could also see the people who took part in the uprising.

Either way, it is clear that TikTok's growth is rising. Boston data based on Apptopia application analysis the image of frenzy and sustained growth.

In the last three months, TikTok has earned 30 million new users. The worldwide application download is 20 percent. There are 25 percent in the US. Due to the addictive nature of the application, daily US users (DAUs) are up 67 percent, while their nearest Snapchat is 11 percent lower.

Regardless why using TikTok, military users have opened up a world that was previously a non-transparent secret to civilians. While it seems to me that they will never join the uniformed services, the displayed application card gave me a look at the military life I did not have before.

One has to wonder if eventually TikTok can become an unlikely tool for military recruitment, with its viral contributions and predominantly adolescent user bases. But that, my friends, is for another article.

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