Phil Spencer regards Latin America as a permanent market

Xbox FanFest 2018, which took place in Mexico City, has raised many expectations among brand fans in the country and in Latin America, as it is well known that the region has a good income for Xbox and franchises that have started and Grow with every system. One of the most important events of the year for the brand was its senior executives in our country and LEVEL UP had the opportunity to talk to Phil Spencer, who talked to us about how he sees and considers the Latin American market.

During the LEVEL UP interview with Philem Spencer, the head of the Xbox console, discussing topics such as the Xbox Game Pass and branding options for the portable console design, the relationship with the Latin American market was also described. In this sense, the manager emphasized the original plan that Xbox had to introduce its products in Mexico and Latin America, which received a great response from the public: "I am very proud of the work that our team has originally brought our products to Mexico and Latin America and the market share we see in this country with Xbox is now proof that the effort to bring console and search for content and the same thing happened to franchises like Gears of War and Hello, which has become incredibly well here. For us it is not emerging markets, they are huge markets, Latin America represents 200 million players, only 15 million players in Mexico, it's a big market for us, for Sony, for Nintendo and we did it very well. Mexico is an established market because it's been a long time, it's our fourth FanFest and I like to see how the creative community is growing. I love the fact that the area of ​​players has become a creative area. "

Subsequently, LEVEL UP questioned Phil Spencer about the scene of a creative video game in Mexico and Latin America, and whether Microsoft and Xbox thought they would support them in any way. In this regard, the manager believed that the best way to create a creative base is initially to bring video games to more people because it will result in many of these players being interested in development and looking for ways to participate in the industry: "one of the things I like to do when I come is knowing the developers and doing something like that, not necessarily choosing one and saying that I like more than others but with the awareness of the problems they face, one of the challenges What now I hear developers not only from Mexico, but from Latin America, it's about getting a talent that knows how to make video games and talking about some universities and other things we could do to help build a better creative base for those once the things we do are running the Xbox Adaptive Controller in Mexico and other markets, but we have to let everyone play it. ry, it's how I became interested and started to be young when my father brought home computer started to wonder about video games than it was how they were designed and started writing code. My way here has begun to be a player, so I think the more we bring video games to all sorts of people, we'll have better talent. "

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