HP magic returns to Utrecht

Yes, it is true! Get your magic wand, cloak, suitcase, owl (or cat, forward) and brooms from the staircase. Harry Potter's magical world is (finally) back to Utrecht.

If you did not get the Jaarbeurs exhibition and the Centraal pop-up shop, it's a good news. On Friday, Hoog Catharien opens a window shop. How long is it? 9 ¾ weeks of course.

Officially, the shop opened at noon, but Metro had a chance to see the scenes.


Sprinkle – apparently it will be easier – The subway will enter the magical world of Hoog Catharien. A dream that will become a truth that he did not expect on his eleventh birthday on an owl that never came. Great disappointment everywhere, but you will have to learn to live with being Muggle. But today you can forget about it.

You enter the world of Harry Potter! Do not be scattered by the staff who quickly put the last box in place are as surprised as Harry when he first saw the Wegisweg. "Now it's still empty," says creative producer Roos Lindhout. "But I really expect it to be soon." Together with publisher De Harmonie, Store for Brands realized it was a pop-up store. Meanwhile, dozens of people ask if they can look inside, but unfortunately they have to be patient.

While the last snakes are placed in the closets in the store, Lindhout explains why this store is now standing. "It's about the twentieth anniversary of the books, Harry Potter and the Philosopher's Stone came out in 1998, exactly twenty years ago, and of course we can not keep it."

A new generation of fans

And in honor of the "Twenty Years of Magic", a new edition of books was produced, which was made especially for the annual year. "This is an exhibition," Lindhout says, pointing to a huge bookcase that can not be ignored. But even if it is clear that the goods are available, the store is not just a showcase. "Actually, we want all Harry Potter fans to act in honor of this series."

Because fans are (still) in the Netherlands enough. "It's something from generation to generation, people who grow up with Harry Potter now read to their children, we really see a new generation of fans."

If you get further into the store, you will find large chairs. In addition to the "crackling fire", you can sit and let everything fall. "And of course readable," adds Lindhout. Forward, you can close your eyes and pretend to be in the Gryffindor Tower. Just as you have the Smekkies box in your every taste, you'll have to do another thirty centimeters homework and later play the Quidditch game.

Oddělení poháru

It is bounded by a Muggle wall, where one thing is central: tell us what Harry Potter means to you. "I think it's going to be complete in two days," Lindhout points out on the still virgin white wall. He urges Metro to write the first report we naturally like to respond to. Because if there are a lot of books we've read more than twice, it's just that.

For Lindhout himself, the store is also a magical moment. "For me, Harry Potter is really a fantastic world of the next level where you can fully engage, and I would really like it if it were a real world, and we're trying to create it right now." The fantasy everyone has in mind can be realized here. That's why there are big pipes where you can earn department points for your house. "Everybody can throw a coin into the tube of their house, the house with the most coins gained the cup section," says Lindhout. The reporter gives a fine coin to Gryffindor. He can win the best house.

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