The Bachelor Day celebration in China, which takes place every November 11th, has again recorded a record over the internet in the country.
In 24 hours, sales amounted to $ 30.8 billion, an increase of 27 percent over the previous year. 180,000 Chinese and foreign brands participated, more than 1,000 million orders for product deliveries, and more than 40% of consumers bought foreign brands (Japan, the United States, South Korea, Germany, and Australia).
International companies such as Apple, Dyson, Kindle, Estee Lauder, Oréal, Nestlé, Gap, Nike and Adidas have been strongly involved in the purchase of Chinese consumers. Strictly speaking, they are sold from mobile phones to food and cosmetics, among others.
Alibaba, which operates operations, also surpassed its own $ 27 billion record, according to Fernando Vilella, a professor of agrarian commerce at the Faculty of Agronomy of the University of Buenos Aires (UBA), and specializing in business issues related to China. ,
Vilella noted that in a single day the sale of this web platform represented half of Argentina's total exports per year, which is approximately $ 60,000 million.
We still do not know how this online sale took place in China. Last year, according to Vilella, at 2am, Argentinean shrimps were no longer sold, and at three o'clock Malbrian wine was made. According to an expert this year from the Argentine Embassy in this country, responsible for Diego Guelara, there has been an improvement in the logistics of national products.
At various meetings with agroindustrial chains, President Mauricio Macri encouraged Argentinian companies
to attend this celebration so she could sell more in China.
It is worth remembering it
"Soltero Day" is a rebate day like Black Friday in the United States, though it sells between four and five times less. The celebration arose between students from Nanjing University in the 1990s as a way to rebut Valentine's Day. They chose the date because it consists of four numbers one -11 / 11-, a symbol of unity. Alibaba saw the opportunity and registered the brand in 2009: Double 11.
Sales have strong support in the Chinese middle class. Today, the entire Chinese middle class is 300 million people, and by 2030 it is estimated to be 500 million.
Despite the number of sales per day, China is only 17.5% of the electronics business. "In the future, people's lifestyle will change with the development of new technologies and business models," said Daniel Zhang, CEO of Alibaba Group.