Samsung records increased demand for smartphone hire in Russia



09.11.2018

(updated: ).

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MOSCOW, November 9 – RIA news. Samsung Electronics has seen increased demand for a smartphone flagship leasing program in Russia, more than half of the phones in participating stores have been purchased under the program, said South Korean producer RIA Novosti.

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Leasing of smartphones was first put into operation in Russia on October 1. This service was offered to Samsung customers. Under the terms of the program, leasing is still limited to the Samsung flagship (Galaxy S9 and S9 +, Note9) in corporate saloons in five regions of the Russian Federation.

Rental costs are from 3.79 thousand rubles per month. Fully pay for a smartphone, you can get it in real estate. After 12 payments or 6 payments with an extra 3.900 rubles, the program participant can change the smartphone to a newer model free of charge if it is not damaged. In this case, the client will have to pay 3.9 thousand rubles for leasing rejection.

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According to Samsung, in October more than half of the flagships in the stores participating in the program were lent. The most popular smartphone in the first month of the program was Galaxy Note9 – it represented 70% of all sales. At the same time, 55% of all sales under the program dropped to Galaxy Note9 with 128GB of memory.

Samsung Electronics Co., Ltd. – one of the largest manufacturers of TVs, smartphones, wearable devices, tablets, cameras, home appliances, medical devices, networking systems, semiconductors and LED solutions. The company's offices are located in 79 countries. Since 1991 he has been operating on the Russian market. According to MTS for the third quarter, Samsung became the second of the number of smartphones sold in Russia (24.8%). Huawei and Apple accounted for 28.3% and 11.7% respectively.


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