Publicis Groupe (Paris: PUB) [Euronext Paris FR0000130577, CAC 40] today announced the termination of the sale of Altamont Capital Partners (Altamont) pharmaceutical marketing units under the Publicis Health Solutions (PHS) label. This division was the subject of a strategic review by Publicis Groupe, launched in June 2018. Sales began in October of the same year and the sale was signed by the end of 2018.
PHS, a former member of the Publicis Health cluster, is the organization of medical and marketing representatives for pharmaceutical, biotechnology, healthcare and diagnostic companies. Its brands, including TouchPoint, PDI, Tardis Medical, PHrequency and CustomPoint Recruiting, offer customers a range of services.
Creative, media, insight, digital communications, market access, and consulting agencies owned by Publicis Health are not affected by this division and will remain under the direction of Publicis Executive Director Alexandra von Plato.
This divestment confirms the commitment of Publicis Groupe to concentrate all its efforts and resources on offering the best consulting services, data and technology to help clients grow and digitally transform.
Petsky Prunier Securities LLC acted as Exclusive Financial Adviser to Publicis Groupe for this transaction.
About Publicis Groupe – The Power of One
Publicis Group [Euronext Paris FR0000130577, CAC 40] is a global leader in marketing, communications and digital business transformation through alchemy of creativity and technology. At the same time throughout the value chain of creative and manufacturing consulting, Publicis Groupe provides its clients with a cross-sectional, unified and fluid organization that facilitates access to all of their expertise across the globe. It is organized around four major divisions: Publicis Communications (Publicis Worldwide, Saatchi and Saatchi, Leo Burnett, BBL, Marcel, Fallon, MSL, Prodigious), Publicis Media, Starcom, Zenith, Sprint Foundry, Blue449, Performis, Digitas. Sapient (SapientRazorfish & Sapient Consulting) and Publicis Health. The group is present in more than 100 countries and has nearly 80,000 employees.
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