The increase in sales is the fear of the overwhelming majority of leaders. Increases marketing strategies (advertising, telephony, e-mail search …) to give you every chance of achieving better sales. Here are some tips on how to increase and maintain your customers.
Be the first ambassador of your company
Becoming the ambassador of your business means you have to take every opportunity to talk about your business. On the other hand, turning these opportunities into an insipid monologue will have the opposite effect. "In my company" … and without realizing that you have repeatedly spoken to your speech countless times and that your viewers would like you to move on. In fact, it's your behavior that your escort wants to hear from you, and of course it will pass on the other positive image of your company. That is why it is necessary for a journalist who has to write about the subject he has been treated several times to look for a new angle in order to attract interest and never repeat the same anecdotes. Limit your speaking time to monopolizing audiences and preventing others from commenting.
Take every day the day to do it before
Regularity is a major asset to contacting your customers or using communication tools to develop your visibility or your familiarity: SEO on the Internet, client reminders, shipments … It is necessary to succeed in this call to create a strategic plan, in a list in some way in which integrate actions that need to be done every day during planning.
Be responsive to customer requirements
We are at a time of immediacy and new technologies lead us to eat with a click. New technologies have evolved demand for customers almost instantly. They learned to sail to see if the grass is greener elsewhere, and the competitor will get reckless.
Customer database, your main asset
The database allows us to replace our defective memory with different requirements and allows us to be functional. Memory is selective and is often chosen according to our emotions and closeness. The database becomes your memory, but also your guide because it collects the information you need to contact your customers. Use it with intelligence and strategy by highlighting the date of your last contact with the customer, the number of instances and reminders that will allow you to bounce back on the next contact.
Keep your customers loyal
You can offer gifts to the best buyers of your products to stay in mind, but you have to choose with relevance. Do not forget to forget their good memories regularly to keep you from forgetting.
You will need to write press releases to bring journalists to your attention: fundraising, participation in the fair, new products … You can also make use of meetings at the fair, press conferences … to multiply opportunities! The website is modest because it remains a showcase and serves as a reference. New habits mean that Internet users and journalists do not hesitate to visit the company's website. Make sure they meet their expectations and questions. You will need to pay special attention to its referencing, and therefore the choice of words used. Do not hesitate to set up an information bulletin that communicates your new products and services and develops your visibility.