Realme is another of several Chinese-based brands that showcase their capabilities in the category of affordable smartphones. The Oppo subsidiary became independent in 2018.
Mark Realme it operates on the market for a very short time and has so far few equipment in the portfolio. The main success is in the Indian market, which is hungry for modern but affordable technologies.
Realme is a dignified competition for brand products Xiaomi, Honor but also others. The company focuses on creating equipment at the price level $ 100-300.
Company Director Madhav Sheth in an interview with the GSM Arena server he revealed some interesting details. First of all, we'll pick up an early expansion into Europethat should happen in the current one the first half of 2019.
Realme will not rely on retail partnerships. The device wants to sell through their own online sites. The brand also sells the brand in the same way OnePlusthat belongs to the same ownership group along with Realme BBK Electronics.
In addition, this manufacturer plans to expand its portfolio with accessories, ie indoor, headphones and other accessoriesthat smartphone owners tend to reach. The Director further revealed that for all facilities he has been providing regular security updates for two years.
All existing models will be upgraded to Android 9 Pie even in the middle of the year and the latest Realme 3 Pro gets the Android 10 Q Beta. It will rank among a few selected devices.
Madhav Sheth also said that 30 percent their customers have gone from their Samsung smartphones and 40 percent from Xiaomi devices.
Does Realme have a chance to attract European customers? Certainly part. But competition in an affordable class is big and simple it won't be. In any case, we will monitor the arrival on the European market.