H & M clothing giant hired Cambridge Analytica Christopher Wylie as a research director.
Christopher Wylie's new assignment focuses on artificial intelligence and H & M's effort to optimize the supply chain. It is to avoid unnecessary surpluses that have a negative impact on money and the environment. He writes Breakit.
"In the fashion industry, there is a crackdown that is largely due to a mismatch between demand and demand." If we can see better which products are not sold, we can have a dramatic impact, "says Christopher Wylie in a podcast" Perspective – with Per Grankvist " .
Christopher Wylie was the one who went to The Guardian and found that Cambridge Analytica was illegally collecting information on 85 million Facebook users. This information was later used in political campaigns and is believed to have helped Donald Trump win the US presidential election in 2016.
Read more: After the Cambridge Analytica scandal: Every other Facebook user has changed his behavior