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Rush when opening a Russian discounter Mere



The opening of the super discount in Mers in Leipzig (D) was a great success. Many curious people wanted to see low prices. For some, the onslaught was too big.

Yesterday at the supermarket in Leipzig (D) he opened his first store in Germany. The promise of the Russian company "The lowest prices every day" attracted many curious.

Sometimes customers have had to wait an hour to pay their bargains. Some surrendered and left their products back on pallets, as the German media reported.

The big surprise was also surprised by the managers themselves. Soon the onslaught could widen. Because there are plans for significant expansion in East Germany. Overall, the company plans more than 100 deals.

Optimal use of space

As announced, Mere stores wherever possible. So the high shelves get to the roof. This is why it was even dismantling the ceiling lining, which at the time of the previous tenant Aldi still obscured the view of the pipeline, so the "Focus". Partially buyers had to buy plastic welding products themselves.

It is also saved in the ad. Only in the immediate neighborhood appeared advertising balloons. Otherwise, the superdiscounter will rely on propaganda from the mouth.

Argument number one is the price. And he is excited at the beginning. "Getting a lot of money: It's fun to go cheap shopping," says a Focus dealer. Another curious took extra for the opening and traveled from a distance of 60 kilometers.

Family business from Siberia

Mere – Romanian for the apple – is operated in Germany by TS Markt GmbH. This belongs to Torgservis. So far, the Russian chain runs subsidiaries from Romania to China. The company was founded in the Siberian town of Krasnoyarsk (Russia) by a mother and her two sons. Enlargement is also planned in Poland and Azerbaijan.


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