Samsung wants to set a new trend in smartphone with flip display



When composing, the size of a regular smartphone. But when it opens like a book, it opens a 7.3-inch (18.5 cm) screen that can run up to three applications at a time. Flexible display is "the basis for smartphones for tomorrow," is the Samsung Justin Denison manager in San Francisco.

The Samsung phone, which hides the second fold-up screen, can make the size of a small tablet come to market next year. In any case, the production of the corresponding Infinity Flex Display should begin in the next few months.

Google is on board

The "next big thing" in the smartphone market should not come from Apple but Samsung from South Korea. In 2007, the iPhone with a large touchscreen revolutionized the mobile phone market and started the end of keyboard phones. Now, Samsung wants to take another step with a hinged display.

Google is on board: The Android operating system fully supports the screen, assures Glen Murphy from the Internet group at the Samsung Developer Conference.

However, when presenting the prototype in San Francisco, many details were literally obscure: the lights on the stage were so distant that they almost saw only hot displays. It was not clear how powerful the folded device is, whether the frame around the conventional screen on the outside is as wide as it looks – and how Samsung designed the folding mechanism.

Thousands of new developers

The Samsung concept also includes a new user interface called "One User Interface" and intelligent voice control. This role is to be taken over by Samsung Bixby, a digital assistant who calls Amazon Alexa and Siri Apple. Samsung plans to invest $ 22 billion in the development of artificial intelligence and hire more than 1,000 developers in seven AI centers.

The Bixba version in German should be introduced in a few months, he said in San Francisco. It will then also be useless in Germany's "Bixby Button" on Samsung's newer smartphone sense. But in the United States, Bixby has yet to make stunning reviews.

DJ Koh, Samsung's mobile division chief, has two days to convince approximately 5,000 software developers and partner companies with whom he has come to think of the future. Because they are facing the problem. Unlike Apple, it does not control the operating system of its smartphone. Samsung relies on Android and relies on Google support.

Samsung's own operating system "Tizen" has never made a breakthrough in the smartphone market. Koh must pull the developer to his side. If you do not have your applications and applications customizable, the Fold Phone will remain blank. Samsung will now provide a screensaver simulator that can be used by developers to test their products.

All connected – from a rice stove to a TV set

Koh also promises external developers full access to Bixba. In their own software environment, "Bixby Developer Studio" should be able to quickly and easily create Bixby projects. It helps them with artificial intelligence, which automatically writes part of the software code.

Samsung, Koh highlights, sells every year 500 million units, ranging from rice cookers to intelligent speakers to smart phones or TVs. By 2020, all existing devices will be connected and Bixby will gain more and more of them. This huge base, Samsung hopes, will provide sufficient interest. Already in 2021, according to Samsung's explorers, the number of large smartphones exceeds the number of common models. With a foldable phone that fits into every pocket, Samsung will have an attractive offer.

Because the Primus smartphone can not assume the new market will have it. Meanwhile, Chinese manufacturers Huawei, Xiaomi and Lenovo expect smartphones with folding screens. And South Korean Samsung competitor LG has already shown the prototype of a large TV screen that can be rolled out.


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