The SRF should instead only evaluate the map – Switzerland: Standard



The station of Swiss television SRF in the future, renounce the view of journalism. News articles are only meant to show, not to evaluate, said NFL Naphil's new director, Nathalie Wappler, in an interview with NZZ am Sonntag.

"We have to do a program that informs but does not polarize. We do not have to issue a diary," said 50-year-old, who in the spring of 2019 succeeds SRF director Ruedi Matter. Wappler, currently the program director of the Central German Broadcasting Corporation in Halle, wants to redefine the public service in Switzerland following a heavily contested vote, "No Billag".

Articles in newspapers should only show, not evaluate. "If we let politics talk in a place, and if a journalist gives the impression he knows more, it raises a loss of confidence." Journalists will have to tear that they are not just "SVP equal Stumpenraucher" clichés, they serve. The station has repeatedly criticized the policy of the strongest Swiss party.

Ideas for working with individuals

Public service maintenance should in no way be inhuman or voyeuristic. And the information should not be scandalized. "I do not want rip-roaring titles in the future, so there's as many clicks as possible," said a long-time television editor and former editor of the SRF culture. Research wants to give them more space.

Wappler also announced that he will have privacy in the future media and publishers want to work together. They are flooded with joint journalist pools in the regions, allowing small editors to use SRF know-how. "The BBC has created a network of local journalists with regional media to which smaller editors have access, boosting local journalism." Such models could also be interesting for Switzerland.

Next series

Wappler wants to strengthen culture, and will not give it any quote. "Our contributions to YouTube may not be seen 16 million times, but I'd rather find a way to measure relevance." Cultural contributions should often have a decent reach over time. Culture expresses values ​​and is important for the cohesion of society. In the future, the new director plans to produce another series like "Wilder".

Given that SRG will have to save 100 million francs annually from 2019, Wappler claims he will probably have to cut 47 jobs in the SRF. Where she specifically wants to apply a lever she did not say in an interview. "I will have to make decisions that will not please everyone." (Roy / SDA)

Created: 11/11/2018, 02:12 hours


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