As cell phone exchange cycles are prolonging, Apple's most important source of revenue, selling iPhone, is down.
Wall Street analyst Toni Sacconaghi said yesterday that if Apple (AAPL-US) can launch a set of subscriptions for consumer products like the iPhone, it will upgrade Apple's rating.
Toni Sacconaghi, senior technology research analyst at Bernstein, said at a financial show: "If Apple can transform the iPhone business into prepaid services and in some way change the current consumer business model from a buy-in to a subscription, we think it will create a different world and we think that's very convenient. "
Sacconaghi pointed out that iPhone's exchange cycle is one of Apple's key issues. As the smartphone market is saturated, iPhone sales are beginning to decline and consumers tend to wait longer for change. Announced that iPhone sales are 15% a year.
Although Apple persuades merchants not to worry about selling iPhone but focusing on the services it provides, iPhone represents more than 60% of Apple's total revenue while other growing services account for only about 13%.
Tim Long, an BMO analyst on the capital market, said the Apple service said, "It's not big enough. The public hopes not only to see iPhone performance, but I think it will."
Sacconaghi believes that the combination of iPhone with model service attracts more investors into the company's shares. "Even if Apple's revenue report is announced, 4% of our iPhone is sold on a subscription, and next time it rises to 6%, and the next time it rises to 8%, it expands to Wall Street and we praise it."
Bernstein Apple's target price is $ 160, and the rating is "in line with market performance," which closed close to 7% on Wednesday at $ 165.25.
Apple's stock price has risen since earnings, and many Wall Street responders have responded to Apple's revenue "for the original fear," but Sacconaghi has not yet given Apple's green supply.
"I do not think there is anything else to do now, because this award is not very attractive in the near future. It's not cheap to jump to the level of jumping."
Technically weighted Nasdaq rose 2.2% on Wednesday.