LINE MOBILE Create a new phenomenon for the industry Telco And the Advertising Industry Launch Campaign "The most significant advertising space " Use ad space for people (Human Media) For the first time in Thailand, take the famous actress "Ice-Paris" to share the great idea you want to create Brand experience New Response to New Generation Increase the concept of a campaign that wants to change, create recognition and create a relationship with customers and events. "LINE MOBILE Open Open Idea with Ice Paris ", to be held on Sunday, February 3, 2019 at the Central Court, 6th Floor, Central World.
Miss Pawarisa Chumwikran, Director of Mobile MarketingSaid Thailand LINE Mobile SIM, mobile phone, instant messaging, internet playback with 100% digital service, the first in Thailand Created a new phenomenon for the Telco industry and the Thai advertising industry Launching an advertising campaign "The most significant advertising space " Uses advertising media for people or human media for the first time in Thailand Make a difference from traditional advertising. The idea of the campaign is based on the fact that we want the brand to be more recognizable. And to bring a new generation of target groups to try to open up their Line Mobile mind, which can also meet the lifestyle of the next generation. These people like to do everything in the online world. Just like comfort, speed, freedom, which at this time we provide online services, there is no need to go to business. In addition, our packages have no obligation. Customers can manage spending and manage all issues themselves.
Since then we have started LINE MOBILE The main highlight of the brand is Creating novelty, differences, courage to think and make out of the box
In advertising campaigns "The most significant advertising space " Bringing New Ideas About Advertising Media In general, many advertising media can be a billboard on the highway, an LED screen in the middle of the junction of posters along the train. But this campaign for the first time uses Thailand as an advertising medium. In addition to using human media, we've chosen the right people to get into the next generation. Especially in the social media world, she joined the campaign, which this time selected Line Mobile "Ice-Paris Intarakomol Sut", a well-known teenage actor from the bloody series. Open the area on your forehead and add more fun to this campaign. Because the image everyone remembers from the series and is the pinnacle of ice is the Unique Left Front Hairstyle. This is why we use this area as an advertising medium for mobile phones. Create interest and encourage consumers' doubts
All LINE Mobile campaigns We want to create from the resonance of consumers. Every job is thought out of thought and looks for new consumer knowledge and finds out what consumers want to meet. What corresponds to the market trend in 2019 that the behavior and needsConsumers will change quickly. Even if the original original consumer or original group can change from a previously known original, it means that the brand will no longer be able to better estimate consumer needs. In addition to understanding the needs of customers above all Line Mobile ChongFocus on creating Brand experience Too new to create a distinctive brand Makes content different Create excitement and interest in customers Includes an extension of other communication stories to consumers by campaign "The most significant advertising space "is open to customers. "LINE MOBILE is more open … more love Open mind control with Ice Paris " Who will be on Sunday? February 3, 2019 On the floor of the Central Court 6 The Central World
This latest campaign is not the first time LINE Mobile creates a new and successful phenomenon to meet customer needs. Last year, LINE Mobile received three awards to ensure success from both Thailand and abroad. Which means that consumers agree Line 1 i. Reward Excellent 2018 brands From Influential Brands® Asian brands from Singapore Which is an agency that has been working for the study of market research in Asia for more than 20 years. Line Mobile is the first Telco brand to receive awards in this event. Reward Bronze prices Service service type (Services) Year 2018 From the Thailand Marketing Association (MAT) from the campaign MOB LINE MOBILE, the world's cheapest SIM & LINE Mobile is a new Telco player that creates an exciting phenomenon in the marketing industry during the first year since the launch of the brand. Reward Top 5 Ads on YouTube YouTube Leaderborad 2018 Type Bumpers ads Which is considered to be successful in branding advertising for the target audience since the first year as brand new
"As one of the brands in the industry Telco comes only a fraction of the year We have to face many challenges to accept the brand. The company's main strategyWe are constantly evolving to meet customers with rapidly changing behaviors. Growth strategy We also focus on consumers as a center that meets the needs of consumers who have never been able to fulfill their solutions pain point And get your mobile lines readyIs a digital mobile SIM, which consumers like " Miss Pawarisa is over.