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An ancient drink of honey revived a new fan of younger drinkers Society



Mead, one of the oldest alcoholic beverages in the world, is back at the back of the boom in craft beer.

Sales of honey-based drinks grew in supermarkets after gaining a strong fan base among younger drinkers in pubs and beer festivals.

The conservative charity, English Heritage, claims to be the largest seller of mead in the UK through gift shops in its 400 historic buildings and monuments, as well as online; that he sells the bottle every 10 minutes.

Sales of mead, according to the English heritage, increased by an average of 10% a year over the past three years, and from April 2018 to March 2018 charity sold 29,791 bottles, all produced by Lyme Bay Winery, Devon, a producer of medals.

Mead, created by the fermentation of honey with water, comes from thousands of years and was once considered to be a drink of the gods, it fell from the heavens like dew gathered by bees. It was also believed to improve health and prolong life.

"As one of the world's oldest alcoholic beverages, it has a fairly good name, but we have seen that this has changed dramatically over the last five years," said Samuel Boulton, director of The Vanguard, a cocktail bar and a medal hall in Birmingham. "Successfully [the TV show] Game of Thrones, as well as an increase in the popularity of experimental cocktails, you can definitely call a new upward drink, and our customers really enjoy a historic comeback with a modern twist. "

Lyme Bay Winery produces seven own desserts with various flavors for the English heritage. In total, it manufactures and sells over 10 variations, including chilli and rhubarb flavors and Christmas varieties, mostly in standard bottles of 75cl but also in flags.

Its drinks are also sold through Waitrose and local Coops, as well as in department stores, delicatessen and garden centers.

Sophie Atherton, a beer sommelier, said, "I see how the popularity of mead increases in connection with the craft beer boom and the growing interest in gin and our love for food.

"Our culture is full of the desire to taste new things and experience new flavors and, in spite of the honeymoon heritage, will be new to most people, perhaps there is an element that adds an instagramable historical environment and a drink that everyone wants to see."

The regional beer festivities organized by the group of real Camra beers now have well-stocked mead. The Cambridge Beer Festival this November served 15 different meats produced in the UK and the alcohol content ranged from 4% to 17%.


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