EXCLUSIVE: Peace stars Matthew McConaughey and Anne Hathaway are furious with Aviron Pictures distributor after watching their latest movie, Peace, send the worst start and weekend numbers of your career. Now the film has a polarizing premise and has bad reviews. But the film, dubbed by two Oscar-winning stars, should be better than eighth for its opening weekend for $ 4.4 million.
What disturbs the stars of the drama directed by Steven Knight and their representatives in the CAA is that Aviron has agreed to a fight plan that called on them to make a P & A that would be comparable to the 2500-screen release, and the stars agreed, they will do a full promotional campaign, including a junk, and so many talks about the late night and day talks they should have.
They are convinced that they have given their apologies and received a lot of unsolicited calls when TV spots were not displayed, and it was clear to them that Aviron would not support the film and was basically dumped. The sources said they believed maybe only nine spots sent in obscure locations and not in any timeframe that would help raise awareness of the film. And sources said it was not until the night before McConaughey and Hathaway got on a plane to the Los Angeles junket that Arav executives eventually settled and told them they would not pay P & A.
Sources close to the situation have said that the stars feel they have been solved in a passively aggressive way. Originally said that money would be spent, then they were told that funds were delayed because the Black Rock-funded distributor made one fund and opened another. As they approached the crisis time, they suddenly did not receive the call that William Sadler had handed over. Finally, they received a bad news from President David Dinerstein that there would be no money and an advertising blitz would suffice.
Avi should not comment and the speculation is that the distributor hurt after dropping out of P & A Private War, and thought he was making use of this cash flow from ticket sales for deployment Peace. Private War did not catch the audience after it was not in the hope of nominating awards, especially for the performance of Rosamund Pika as a conflicting journalist, Marie Colvin. Aviron finally told McConaughey and Hathaway representatives that they did not go for bad money, sources say.
Peace has a heavy road. One of the images generated by Global Road before the company collapsed and Aviron was set up as a feedback vendor. But McConaughey especially breathes the fire when he feels he's been cheated. The star asked Aviron to shoot the film slowly, but was rejected and the sources said he was told he would interfere with the side deal.
Nothing else can be done except when you could cast an asterisk on the dubious difference Peace to be such a small opener for the stars who believed in the film enough to support them and who believe they deserve better than their distributor.