Wednesday 30 January 2019 16:30 (GMT + 7)
Many questions removed Apple in the final quarter of the 2018 financial statements that the company has just announced.
While Apple has confirmed that iPhone sales have declined significantly by 13.2% in the same period last year, the giant Silicon Valley did not find the exact sales of the iPhone. However, based on its estimates, Strategy Analytics said that Apple sold approximately 65.9 million iPhone in the quarter from October to December.
In the last quarter of 2018, approximately 65.9 million iPhone was sold.
If this is correct, this figure represents a significant drop of 11.4 million units compared to 77.3 million iPhone sold a year ago.
Due to this decline, Line Line revenue decreased by 15%, equivalent to $ 9 billion in this period and amounted to $ 52 billion. This led to a sharp fall in Apple's performance during the quarter, which caused the company to earn only $ 84.31 billion, a drop from the record $ 88 billion reached 12 months ago.
While most of the revenue shortfalls come from the Chinese market, CEO Tim Cook acknowledges that he is playing the role of the 2018 series. This is why the company claims to lower iPhone prices in some markets, hoping to increase sales.
IPhone rebates will help Apple increase its revenue.
This step is likely to affect Apple's short-term profit, but will be beneficial in the long run. After all, Apple's future is hardly dependent on a growing service, based on Apple's active device, including over 900 million iPhone in December 2018.
China is a "lucrative" market for smartphone manufacturers, but it is not easy to swallow.