Sarahah, an anonymous messaging application based in Saudi Arabia, which has become an unexpected viral sensation with adolescents, has recorded more than 300 million registered users before Apple and Google cease to be bullied, returning to the App Store – to think.
Launched the launch of a new, free-of-charge Enoff iOS application focused on organizations, tapping into a wave of employee activism and talking about unfair practices that allow team members to give anonymous feedback to their bosses and human resources representatives.
Also available on the web, the goal is to provide a way to provide feedback in cases of harassment, corruption, and other delicate work situations where employees may be concerned about the impact of speaking.
Enoff is taking on a number of alternatives that already offer "anonymous" workplace feedback on the market, including other applications such as Blind, as well as established solutions that they can do to get feedback. But it is also a return to the trigger roots: originally, Sarahah was originally built to allow employees to provide anonymously honest feedback to bosses before accidentally getting into a kidnapped state and becoming a hit with consumers.
It does not mark the end of Sarahah itself. In spite of its origins in Saudi Arabia and all the possible disputes that may come with it, the same application now has 320 million registered users with concentrations in the US, UK, India, Egypt and Japan, according to Zain al-Alabdin Tawfiq, CEO and founder . Due to forced downtime from Google and Apple, mobile apps were restored to provide better protection and blocked bullying, harassment, and other negative uses that sparked parental anger and many others.
Specifically, Sarahah is now using APIs from larger technology companies like Google to develop better filters that go beyond keywords to contain content based on sentiment and conclusions. (Tawfiq said that the company is also building its own technology, although only 10 employees currently working to run are slow to create any new in-house to run an application that already exists).
The plan is to run Enoff when he passes Sarahah Apple App Store and Google Android in the coming months, hopefully it will be re-introduced. People use this application primarily through a site where they can access the user's profile using links on other platforms, said Tawfiq. Sarahah sees millions of active users every month.
"We are working to improve platforms and safeguards," said Tawfiq, the bullying that ultimately brought the original application, called it "a very limited case of use, but we are working to solve it."
To match Enoff and Sarahah rebuilding work, Tawfiq said the startup is working on getting the A Series funding round to hire more employees as well as pay for infrastructure to provide a larger application and build more business around it. He did not say how much Sarah is going up or how much he has raised from the current private supporters.
Enoff works as follows: A company or organization originally registers its domain, which also includes on-boarding, where a person needs to upload an identification to verify that they become a company representative on the web. After the organization is added, the communication code with the agent can be shared with employees, clients, or partners. These individuals then register and can begin to provide feedback.
This feedback is never shared with anyone, except for who is the administrator of that organization, basically it runs like an open end line that goes into one mailbox.
Tawfiq has confirmed that Enoff will be able to use the paid-in layers without plans, but Sarahah himself quietly creates other kinds of speculation on a wider platform.
He notes that in Sarahah there is now a selection of advertisements and, over time, the plan will be a wider data analysis service that will use the wider list of anonymous platform information, an area he describes as a "business solution," based on the fact that many organizations – Netflix is one – are already using Sarahah to launch feedback campaigns by providing a more sophisticated analysis and analysis of sentiment.
"The service we provide now is generic, so individuals and businesses get the same experience, but we have a great opportunity to provide value-added companies to give them more of the feedback they get," said Tawfiq. "We believe that the billions of reports available in Sarahah can be obtained and find many useful information to help companies improve their processes."
Sarahah's overall popularity shows not only how – despite its problems – we still look like desire, like Internet culture, more forums to uncover our thoughts; but that sometimes the simplest solution, though flawed, still has an attractive attraction.
"I think Sarahah was born with a clear goal, different from other platforms, because it was designed to break the barriers around providing frank feedback," Tawfiq said. "Focusing on this goal will help us grow our business, even if other services like us fail."