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Get to know the concept of an online concept that brings popular African design celebrity brands




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Los Angeles photo shoot with model Nneka Ibeabuchi and Folklore.

Courtesy of Folklore / Brandon Stanciell

One of e-commerce is that you can shop from anywhere in the world & nbsp; And while you think it leaves consumers with different cabinets, people eventually have a similar look. Via online retailers copy each other and focusing on all the same trends are sell out faster than ever.

Young businessman Amira Rasool& nbsp; finally breaks this unforgettable fashion cycle with your own friend's online store Folklorewhere he sells dedicated clothing and accessories exclusively for this site from a number of African fashion designers such as MmusoMaxwell, Simon and Mary, Andrea Iyamah and others. "I knew that these brands weren't in these big retail stores, not because there was no customer demand, because the dealers weren't willing to throw themselves on a plane to Johannesburg or Lagos to sit with these designers and place orders as European and American designers, "the businesswoman said & nbsp;Forbes. Not only are more items sold out that prove the value of these designers, but also a number of personalities, including & nbsp;Beyonc & eacute;, & nbsp;Will.i.Am, a Sevyn Streeter wore Folklore brands.

Rasool has a long way to go in a few years. She first came up with an idea at the University of Capetown, where she earned a master's degree in African Studies. In December, he plans to return to the continent to graduate and meet new designers to show even more exclusive products at The Folklore. To say he has a lot of opportunities is underestimated, but no one is better at explaining what he can expect than Rasool itself. Read her interview below to explain her inspiration and future plans for the company.

Isis Briones: Can you describe what made you chase Folklore? & Nbsp;

Amira Rasool: & nbsp;"Folklore was created as a platform for African designers to share their work with larger audiences and actually pay for it. During the time I came up with the idea, I watched African fashion designers receive great recognition from prominent personalities and fashion factories. Wholesale Orders are still trying to attract major and consistent international wholesalers Wholesale ordering is important for emerging designers because many do not have the necessary money, time or information to start an e-commerce site for their brands or open brick stores The fashion industry loves to write about these brands, and everyone is inspired by what they do, but no one wants to enter and offer business opportunities that could help them continue to do what they do and give customers new new ideas that actually want."

IB: What are you looking for when choosing the designers you want to work with? & Nbsp;

AR: & nbsp;"Looking for a designer I am looking for those who are interested in running their brand as a company. Of course, they must produce beautiful designs that fit our clean and modern aesthetic and contemporary price points, but they must also be passionate about expanding and achieving greater financial milestones as well as creative ones. I want to work with brands that I can grow to be proud to say they also have a rack space in Barneys, Bergdorf Goodman and Saks Fifth Avenue. "& Nbsp;

IB: Why did you decide to call Folklore? & Nbsp;

AR: & nbsp;"I chose the name Folklore, because when I met designers, they literally told me stories about their lives and their business that I didn't find in the articles about them. Not only did they verbally tell me the stories they made visually with their designs and visuals So long African voices have been distorted or undocumented, so verbal and visual folklore was the only way to preserve African history, and folklore helps tell a new generation of African stories through African design. "

IB: Where do you see the brand in 10 years? & Nbsp;

AR: & nbsp;"In 10 years I see that Folklore is a leading exporter of top African clothing, accessories, bags, footwear and lifestyle products. Folklore will act as the primary authority for all things of Africa and luxury, working with government and corporations to help expand the luxury market. Exports and New Ways to Promote Africa's Creativity While our e-commerce website will remain a primary target for the global audience and find the widest selection of top-of-the-line African branded goods, such as wholesale agents, we plan to place these designers in hundreds of retail stores. in big cities around the world placement of bricks and mortar. "

IB: & nbsp; South Africa is of great importance in the folklore portfolio, but what other African countries have taken for future collections?

AR: & nbsp;"Since I spent so much time in South Africa, I was naturally inspired by everything that was going on and watching the country as the second home of Folklore. In Cape Town, we recorded our first bookbook, working with a number of local photographers Even though I love South Africa, I would like to start expanding and working with more artists in West Africa, namely Lagos and Accra, and I've been to Lagos twice in the past year and a half, but they were quite short business trips and I I've never been able to fully explore all the opportunities out there, I've never been to Ghana, but I know there's a lot of talent and a thriving economy, I'd like to see what can happen there when it comes to opening a brick site or placing our West African headquarters. "

IB: Did you mention returning to Africa at the end of the year, focusing on Folklore during your trip? & Nbsp;

AR: & nbsp;"My first stop will be South Africa for my graduation at the University of Cape Town. When I'm there, & nbsp;I am organize several photoshoot and meet designers. & nbsp;I am headed to Lagos to work on photos and meet designers, & nbsp;I am I hope I can also go on a trip to Abuja. & nbsp;I am complete the trip in Accra for NYE. Ghana promotes the "Return Year" initiative, which commemorates 400 years since the first group of enslaved Africans was captured and taken from the continent. They urge Africans from the diaspora to return to the continent this year so many activities are taking place. We're working on hosting a pop-up shop in Accra during that time. "

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Los Angeles photo shoot with model Nneka Ibeabuchi and Folklore.

Courtesy of Folklore / Brandon Stanciell

One of the beauty of e-commerce is that you can shop from anywhere in the world, and when you think it leaves consumers with different cabinets, people end up with a similar look all the time. Despite the fact that internet retailers copy each other and focus on all the same trends, they sell faster than ever.

The young businessman Amira Rasool has finally broken this unforgettable fashion cycle with her own online store known as The Folklore, where she sells unique clothing and accessories exclusively for a variety of African fashion designers like MmusoMaxwell. , Simon and Mary, Andrea Iyamah and others. "I knew that these brands weren't in these big retail stores, not because there was no customer demand, because the dealers weren't willing to throw themselves on a plane to Johannesburg or Lagos to sit with these designers and place orders as they did . European and American designers, "said the businesswoman Forbes. Not only are more items sold out, which proves that these designers have a high value, a number of personalities such as Beyoncé, Will.i.Am and Sevyn Streeter, who wear the Folklore brand.

Rasool has a long way to go in a few years. She first came up with an idea at the University of Capetown, where she earned a master's degree in African Studies. In December, it is planned to return to the continent and graduate and meet new designers to show off even more exclusive Folklore products. To say he has a lot of opportunities is underestimated, but no one is better at explaining what he can expect than Rasool itself. Read her interview below to explain her inspiration and future plans for the company.

Isis Briones: Can you describe what made you watch Folklore?

Amira Rasool: "Folklore has been created as a platform for African designers to share their work with larger audiences and really pay for it. During the time I came up with the idea, I watched African fashion designers receive many important international awards from an important fashion. industries and equipment but still striving to attract significant and consistent international wholesale stores Wholesale ordering is important for emerging designers because many of them do not have the money, time or information to start an ecommerce website for their brands or fashion industry loves to write about these brands and everyone is inspired by what they do, but no one wants to enter and offer business opportunities that could help them continue to do what they do and provide customers with new designs they really want. ”

IB: What are you looking for when choosing the designers you want to work with?

AR: "Looking for a designer I am looking for those who are interested in running their brand as a company. Of course, they must produce beautiful designs that fit our clean and modern aesthetic and contemporary price points, but they must also be passionate about expanding and achieving greater financial milestones as well as creative ones. I want to work with the brands I can grow to be proud of, I can say that they also have a rack space in Barneys, Bergdorf Goodman and Saks Fifth Avenue. "

IB: Why did you decide to call Folklore?

AR: "I chose the name Folklore, because when I met designers, they literally told me stories about their lives and their business, which I didn't find in the magazine articles about them. They not only narrated stories, they visually did it with their designs and visual works, and so long African voices were distorted or undocumented, so verbal and visual folklore was the only way to preserve African history, folklore helps tell a new generation of African stories across Africa.

IB: Where do you see the brand in 10 years?

AR: "In 10 years, I see that Folklore is the leading exporter of top African apparel, accessories, bags, shoes and lifestyle products, essentially the African Net-A-Porter design. Folklore will act as the primary authority for all things Africa and luxury Collaborate with government and corporations to help expand the luxury export market and find new ways to promote African creativity, although our e-commerce website will remain the primary target for the global audience to find the widest choice of top products. agents, we plan to place these designers in hundreds of retail outlets, and we also plan to have brick and mortar sites in major cities around the world. ”

IB: South Africa is of great importance in the Folklore portfolio, but what other African countries have captured in the future for future collections?

AR: "Since I spent so much time in South Africa, I was naturally inspired by everything that was happening there and I watch the country as the second home of The Folklore. We shot our first lookbook in Cape Town, working with lots of local photographers, stylists and make-up artists, even though I love South Africa, I would like to expand and work with more artists in West Africa, specifically in Lagos and Accra, where I was in Lagos twice last year and After half, but they were pretty short business. I have never been able to fully explore all the opportunities out there, I've never been to Ghana, but I know there's plenty of talent and a thriving economy, I'd like to see what can happen there when it comes to opening a brick locomotive or locating our West African Headquarters.

IB: Did you mention returning to Africa at the end of the year, what will you focus on during the trip?

AR: "My first stop will be South Africa for my graduation at the University of Cape Town. I am organize several photoshoot and meet designers. I am he headed to Lagos, then worked on photos and met designers I am I hope I can also go on a trip to Abuja. I am complete the trip in Accra for NYE. Ghana promotes the "Return Year" initiative, which commemorates 400 years since the first group of enslaved Africans was captured and taken from the continent. They urge Africans from the diaspora to return to the continent this year so many activities are taking place. We're working on hosting a pop-up shop in Accra at the time.


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